Prime Minister Paethongtarn Meets with Trip.com Group to Boost Tourism in Thailand and Support the Amazing Thailand Grand Tourism and Sports Year 2025 Initiative
Ms. Paetongtarn Shinawatra, the Prime Minister of Thailand, met with Mr. Bo Sun, Chief Marketing Officer of Trip.com Group, a leading global online travel platform, on March 6, 2025, at 11:30 AM Berlin time. The meeting highlighted Trip.com Group’s commitment to fostering tourism growth and attracting tourists from around the world to Thailand.
During the meeting, Prime Minister Paethongtarn expressed her gratitude to Trip.com Group for recognizing the importance of establishing an office in Thailand and emphasized the Thai government’s commitment to implementing effective tourism policies. She also welcomed suggestions to strengthen the country’s tourism promotion strategy. The Prime Minister expressed confidence that Thailand would become a leading destination for tourists this year.
Trip.com Group has a successful track record of working with the Thai government, collaborating closely with the Ministry of Tourism and Sports and the Tourism Authority of Thailand (TAT). The company is ready to support the Thai government’s “Amazing Thailand Grand Tourism and Sports Year 2025” initiative. Both parties are confident that 2025 will be a transformative year for Thailand, elevating the country’s status as a global tourism destination.
Mr. Bo Sun emphasized the importance of collaboration between the private and public sectors to enhance travel experiences and boost Thailand’s tourism economy. He stated, “We are committed to working with the government to promote sustainable tourism and attract a diverse range of tourists to this beautiful country, rich in cultural heritage.” Mr. Bo Sun added, “Since 2018, we have worked closely with the Thai government to position Thailand as a world-class tourist destination through various campaigns, leveraging our global network, cutting-edge technology, and marketing expertise to attract tourists to major events such as global music festivals and concerts. We look forward to collaborating with the Thai government on developing new festivals and projects that can enhance the tourism experience for travelers worldwide.”
Recent data reveals that Thailand has been ranked the second most popular destination for tourists worldwide in 2024. This report underscores the strength and growth potential of the Southeast Asian market, with Thailand being a key driver of this growth.
Trip.com Group remains committed to supporting these initiatives through creative marketing strategies to attract international tourists. By working with the Thai government, both parties are ready to collaborate on developing tourism packages and activities that align with global tourism trends.
