Sala Group Expands Its Business Portfolio in Prime Phuket Location with Launch of Luxury Boutique Condo Project “SURFHOUSE” Featuring Only 34 Units
Sala Group expands its business portfolio by launching its first boutique condominium project, “SURFHOUSE Residences,” located in the prime area of Bang Tao-Cherng Talay, Phuket. This new development is poised to become a landmark that meets all lifestyle needs, offering only 34 units starting at 8 million THB. A Sales Gallery will be open to the public at Porto de Phuket in mid-November to officially showcase the model units.
Mr. Dick Simarro, Vice President of Sala Hospitality Group Co., Ltd., shared that the company, which has operated hotels under the “Sala” brand since 2004, currently manages 9 high-end resorts across Thailand, including the Six Senses Resort & Spa on Koh Samui. These resorts have been highly regarded by both Thai and international clients for many years, receiving numerous prestigious awards, such as being named “Best Hotel in the World” by Condé Nast Traveler Readers’ Awards and receiving a gold medal in architectural design from the Association of Siamese Architects. These accolades reflect the company’s excellence and high standards in hospitality management.
As part of its business expansion, Sala Hospitality Group has recognized the potential of the real estate market in Phuket. With over 20 years of experience in resort development and operations both domestically and internationally, the company has identified opportunities to enter the property development sector in Phuket. After extensive research, the company chose the Cherng Talay area, a popular and high-potential destination, to develop the “SURFHOUSE Residences” boutique condominium project. This property aligns with the concept of “ISLAND STATE OF MIND,” blending low-rise boutique-style design with nature. Inspired by the charm of coastal living, the design incorporates the essence of tranquility and the beauty of the sea into a peaceful retreat for its residents.
The project, valued at approximately 500 million THB, spans over 1 rai (1,600 square meters) and consists of 1 building with only 34 units. The units range from 1 to 3 bedrooms, with living spaces from 60 to 172 square meters, priced starting at 8 million THB. The project is expected to appeal to both Thai and international buyers, particularly those from Russia, the UK, Taiwan, Hong Kong, Singapore, and the Middle East, who are showing increasing interest. This prime location is also seen as a valuable investment opportunity, with strong potential for asset appreciation. Rental rates for similar properties in this area are approximately 45,000 THB/month for a 1-bedroom unit and 60,000 THB/month for a 2-bedroom unit, offering rental yields ranging from 6% to 12% annually. Additionally, residents of the SURFHOUSE Residences will receive special privileges, including discounts on hotel rooms, spa services, early check-in, late check-out, and complimentary room upgrades at other properties within the SALA Hospitality Group. They will also have access to complimentary facilities at the SALA Phuket Mai Khao Beach Resort.
“We are confident that the SURFHOUSE Residences in Bang Tao, Phuket will be well-received, as it is located in a prime area that caters to both homeowners and investors. The project is conveniently situated in a luxury resort area, close to the famous Bang Tao Beach, and near key attractions and amenities such as Porto De Phuket, Laguna Golf Club, Boat Avenue Park & Playground, and Boat Avenue Market. It is only a 12-minute drive to Bang Tao Beach and about 20 minutes from the airport. Construction is expected to begin in February 2025, with completion anticipated by December 2026. Interested buyers can visit the model units at Porto de Phuket starting in mid-November,” said Mr. Dick.
