Introducing Porsche Design Tower Bangkok – Asia’s First Iconic Architectural Masterpiece Featuring Exclusive ‘Passion Spaces’

Bangkok/Stuttgart – Construction has officially begun on the Porsche Design Tower Bangkok, marking a major milestone in the ultra-luxury real estate landscape of Asia. The groundbreaking ceremony, attended by key executives including Stefan Buescher, CEO of Porsche Lifestyle Group, and Chanond Ruangkritya, CEO of Ananda Development, CEO of Ananda Development, signals the start of what is set to be the third Porsche Design residential project globally and the very first in Asia.
Scheduled for completion in December 2028, the tower will rise in the vibrant heart of Thonglor, one of Bangkok’s most prestigious neighborhoods. The project will feature a world-first innovation – the exclusive ‘Passion Spaces’, set to redefine luxury living once completed. On the same day, the developer also unveiled meticulously designed private show units.

“Today’s groundbreaking marks a historic moment – a perfect fusion of Porsche Design’s engineering excellence and refined aesthetics,” said Stefan Buescher, CEO of Porsche Lifestyle Group.
“From the innovative ‘Kinetic Move’, ‘X-Frame’, and ‘The Crown’ to the ultra-exclusive ‘Passion Spaces’, each element reflects our unwavering commitment to innovation, functionality, and sophistication. This architectural masterpiece will elevate Porsche’s brand perception by offering an unparalleled ultra-exclusive lifestyle experience to our most discerning clientele.”


Chanond Ruangkritya, CEO of Ananda Development, CEO of Ananda Development, added:
“We are honored to bring this bold vision to life in Bangkok. This collaboration sets a new benchmark for luxury living in Asia, reaffirming the city’s position as a prime global destination for high-end real estate investment. It also enables us to create a next-level residential experience that fulfills every facet of our future residents’ passions.”

An Ultra-Exclusive Address on Sukhumvit 38
Located on Sukhumvit 38, one of Bangkok’s most coveted lifestyle destinations, Porsche Design Tower Bangkok will comprise just 22 ultra-exclusive Sky Villas, in duplex and quadruplex layouts ranging from 525 to 1,135 square meters. The project introduces a range of cutting-edge features that redefine the standard of luxury living:
Key Innovations
Passion Spaces – Private, fully customizable in-unit car galleries for showcasing prized automotive collections, which also double as opulent lifestyle lounges.
The Kinetic Move – Motorized, retractable balconies inspired by the kinetic roof mechanism of the Porsche 911 Targa.
The Crown – A striking rooftop architectural element inspired by Porsche sports car lighting design, poised to become a new skyline landmark.
X-Frame – A signature structural frame inspired by the Porsche Mission R concept car, designed for a seamless, pillar-free grand entrance.
The Loop – A private helical ramp engineered specifically for supercars, providing direct access to the Passion Spaces.
World-Class Amenities and Design-Driven Living
Residents will enjoy premium amenities including:
- A 25-meter swimming pool
- Performance fitness center
- Full-service spa
- A social lounge for private gatherings
- A dedicated business lounge for executive meetings

Each residence features a private pool and a state-of-the-art kitchen, designed with advanced technology and premium finishes for a sophisticated culinary experience.
Private Viewing & Sales Inquiries
To schedule a private viewing of the exclusive show suites or to inquire further about Porsche Design Tower Bangkok, please contact:
📧 [email protected]
🌐 www.pdtowerbangkok.com
About Porsche Design Tower Bangkok
Porsche Design Tower Bangkok redefines luxury living with just 22 exclusive residences. As the first of its kind in Asia and the third in the world (after Miami and Stuttgart), the project is designed for those seeking ultra-privacy, refinement, and innovation.
Set in the heart of Thonglor, the tower strikes a balance between serene residential living and vibrant city lifestyle, with effortless access to the city’s top dining, culture, and entertainment destinations.
The signature highlight – Passion Spaces – provides a customizable private in-unit car gallery, allowing residents to showcase their automotive masterpieces within their living space, offering a lifestyle experience unlike any other.










