SC Asset Corporation Public Company Limited (SC) is set to host “SC Days 2026”, one of the year’s largest residential property showcases, under the concept “Own The New SC – The Best Offers from SC.” The event will bring together 89 quality housing projects, including single-detached homes, townhomes, and condominiums, at Fashion Hall, 1st Floor, Siam Paragon from 26–31 May 2026.
Marking a major mid-year push in Thailand’s property market, the campaign features exceptional promotions, including 0% interest for up to 60 months, designed to encourage consumers seeking the ideal time to own a home.
At the same time, SC will also debut its first-ever immersive brand experience event, “Feel the New SC,” at Park Paragon, M Floor, inviting visitors to discover the company’s new brand identity following its major rebranding earlier this year.
Following the positive response to SC’s “SC is NOW” campaign held from 5–10 May, the company continues to respond to rising consumer demand with an expanded property showcase featuring both ready-to-move-in and under-construction residences across prime locations in Bangkok and beyond.
Projects showcased at SC Days 2026 will range from 2.09 million to 100 million baht, offering options for a wide range of lifestyles and buyer needs.
Exclusive Campaigns and Special Privileges
One of the key highlights of this year’s event is the “0% Interest for Up to 60 Months” campaign, specially designed to ease the financial burden during the early stages of home ownership and support more manageable monthly payments for today’s consumers.
Additional exclusive offers include:
- Discounts of up to 10 million baht
- Daily Lucky Draw activities featuring gold prizes
- Complimentary gifts and special giveaways
with a total campaign value exceeding 2.5 million baht.
The event also aligns with current government stimulus measures aimed at supporting Thailand’s real estate sector and encouraging home ownership.
“Feel the New SC” — The Brand Experience Debut
Beyond the residential showcase, SC is introducing “Feel the New SC”, an experiential installation designed to allow visitors to connect with the company’s refreshed brand identity in a more immersive and accessible way.
Taking place at Park Paragon, M Floor, the experience space will feature seven interactive zones representing SC’s three key business engines. Visitors will engage with the brand through carefully curated sensory experiences involving visuals, taste, scent, sound, and interactive activities developed in collaboration with notable creatives and personalities from various industries.
Special hotel vouchers from SC’s hospitality portfolio — including The Standard Pattaya, KROMO Bangkok, and YANH Ratchawat — will also be available at exclusive event-only prices.
Event Information
SC Days 2026
26–31 May 2026
“Own The New SC” Residential Showcase
Fashion Hall, 1st Floor, Siam Paragon
“Feel the New SC” Brand Experience
Park Paragon, M Floor
For more information, please visit: https://scasset.com/SCDays
