Jorakay Corporation Launches JORAKAY Tiler X Season 2, Reinforcing Regional Leadership in Tile Installation and Advancing ASEAN Craftsmen to Global Standards
Jorakay Corporation Co., Ltd., Thailand’s leading innovator in tile installation solutions and a pioneer in sustainable construction across Southeast Asia, has officially launched “JORAKAY Tiler X Season 2: The Next X-Tiler Craftsman Championship,” the region’s only tile installation competition dedicated to raising professional standards across ASEAN.
Building on the success of its inaugural edition, the second season returns with an even broader regional footprint, featuring competitions in Myanmar, Vietnam, and Laos under the theme “From Local Talent to Global Standard.” The initiative reinforces Jorakay’s long-term commitment to developing internationally recognised craftsmanship while promoting the use of high-quality tile installation systems and professional expertise—key foundations for safe, durable, and aesthetically superior construction.
The first competition of Season 2 officially kicked off in Yangon, Myanmar, on 1 August 2026.
Raising Regional Craftsmanship Through International Standards
JORAKAY Tiler X Season 2 builds on the strong momentum generated by its successful first season, which attracted skilled tile installers from three ASEAN countries who competed under assessment criteria aligned with international industry standards.
Winners from each country received professional certification that enhances career opportunities and were invited to participate in advanced technical training and tile installation innovation workshops at Jorakay Corporation’s headquarters.
This year, Jorakay continues its mission to develop highly skilled professionals who possess both technical expertise and practical job-site experience, helping meet the growing demand for qualified construction professionals across Southeast Asia.
According to The Report Cube’s Southeast Asia Construction Market Report, the regional construction industry is forecast to achieve a compound annual growth rate (CAGR) of 6.2%, reaching an estimated value of USD 981 billion by 2034. As the market continues to expand, Jorakay believes that investing in workforce development and upskilling remains one of the region’s most pressing priorities to ensure sustainable growth for both people and cities.
Investing in People to Build a Sustainable Industry
Dr. Jirat Sirichalermpong, Chief Executive Officer of Jorakay Corporation Co., Ltd., said:”Sustainability has always been at the heart of Jorakay’s business philosophy. We believe that advancing Southeast Asia’s construction industry requires not only continuous innovation but also investment in people. No matter how advanced construction materials become, achieving world-class quality depends on skilled craftsmen who understand both the products they use and the realities of the job site.”
“Launching JORAKAY Tiler X for a second consecutive year reflects our unwavering commitment to empowering tile installers—one of the construction industry’s most essential specialist professions. The competition creates opportunities for craftsmen to showcase their expertise, elevate their careers, and help establish internationally recognised professional standards across the region.”
“Our vision is for JORAKAY Tiler X to become ASEAN’s benchmark platform for professional tile installation while demonstrating that the region’s skilled workforce is fully prepared to support the rapidly growing construction industry.”
Competition Designed Around Real-World Challenges
For Season 2, Jorakay has introduced a more rigorous competition format based on realistic construction scenarios faced by professional tile installers today.
Participants will complete tile installation challenges in a bathroom environment, one of the most technically demanding areas in residential construction where precision, durability, waterproofing, and aesthetics are equally critical.
Prior to the competition, contestants receive comprehensive technical training from Jorakay specialists covering correct product application, installation techniques, and industry best practices. Competitors are then evaluated on craftsmanship, accuracy, efficiency, safety, and overall workmanship.
Winners from each national competition will receive internationally recognised professional certification, providing valuable credentials to support long-term career advancement.
Showcasing Sustainable Construction Innovation
Beyond workforce development, JORAKAY Tiler X also serves as a platform to demonstrate Jorakay’s comprehensive portfolio of innovative construction solutions, recognised for their quality, performance, safety, and environmental sustainability.
The initiative reflects the company’s commitment to advancing skilled craftsmanship while promoting environmentally responsible construction under its “Jorakay – The Green Expert in Construction Solutions” philosophy.
Hosting the competition across the three ASEAN markets where Jorakay operates also strengthens relationships with local contractors, craftsmen, and business partners, supporting the company’s long-term international expansion strategy.
Dr. Jirat added:”Jorakay’s comprehensive construction solutions have earned strong recognition in Myanmar, Vietnam, and Laos for their outstanding quality, durability, ease of application, and reliable performance. Our products are well positioned to support the region’s rapidly expanding infrastructure developments, including roads, expressways, and major public-sector construction projects.”
Promoting Genuine Jorakay Products Across the Region
Jorakay also continues to strengthen consumer awareness in Vietnam through its “Authentic Crocodile” campaign, encouraging contractors and customers to choose genuine Jorakay products to ensure superior construction quality and long-lasting performance.
The campaign forms part of the company’s broader regional marketing strategy to reinforce trust in authentic, high-quality construction materials throughout ASEAN.
Supporting World-Class Thai Talent
In addition to organising ASEAN’s leading tile installation competition, Jorakay has consistently invested in developing skilled professionals for more than a decade.
The company has proudly supported Thailand’s representatives competing at the WorldSkills International Competition for over 10 years. This year, Jorakay is once again sponsoring Thailand’s national competitor in Wall and Floor Tiling through intensive training and preparation ahead of WorldSkills Shanghai 2026, scheduled to take place this September in Shanghai, China.
The company believes Thai craftsmen possess world-class potential when provided with the right opportunities and systematic support.
JORAKAY Tiler X Season 2 Competition Schedule
The regional championship will take place across three ASEAN countries:
- JORAKAY Tiler X Myanmar – Yangon | 1 August 2026
- JORAKAY Tiler X Vietnam – Hanoi | 15 August 2026
- JORAKAY Tiler X Laos – Vientiane | 12 September 2026
Looking ahead, Jorakay Corporation aims to establish JORAKAY Tiler X as an annual regional championship while expanding the competition to additional ASEAN markets in the future. The initiative represents a key pillar of the company’s long-term commitment to strengthening the skilled labour ecosystem and advancing the sustainable development of Southeast Asia’s construction industry.
