Bridgestone Formula E World Premiere

Bridgestone Takes on a New Journey as the Sole Tyre Supplier for ABB FIA Formula E World Championship

Supporting the fastest and most powerful car in Formula E history with innovative POTENZA GEN 4

Rome — Bridgestone Corporation (Bridgestone) will embark on a new journey as the sole tyre supplier for the ABB FIA^*1 Formula E World Championship, the world’s leading all-electric motorsport championship, from the 2026/27 Season^*2.

The upcoming Formula E season will see the introduction of the new GEN4 racing car, which sets a new benchmark for speed, sustainability and innovation in motorsport. Boasting unprecedented acceleration, high torque, and permanent active All-Wheel Drive, it’s the fastest (top speed of 335 km/h) and most powerful (peak power of 815bhp) car in Formula E history. By providing innovative “POTENZA” tyres that maximise the performance of GEN4, Bridgestone will support dynamic and exciting races.

Bridgestone’s Motorsport Activities and Entry into Formula E

For Bridgestone, motorsport is both an origin of passion and a challenge to the limits. Based on the fundamental principle that “tyres carry life,” Bridgestone’s global employees have worked as one team to take on the challenge of motorsport for over 60 years. Through these challenges, Bridgestone has cultivated pride, passion, technological and operational strength, outstanding talent, and brand power, all honed on the extreme stage of racing. Positioning motorsport as a “mobile laboratory,” Bridgestone pours the valuable experience and cutting-edge technology gained from racing into the evolution of consumer-grade and commercial tyres.

By entering Formula E, a cutting-edge platform, Bridgestone will further refine its technology and enhance its product and manufacturing capabilities. Working with various partners, Bridgestone advances sustainability initiatives across the entire value chain to create social value. Together with global motorsport fans and partners, Bridgestone will share the excitement and emotions of racing and passionately communicate its spirit to the world, continuing to contribute to the development of a motorsport culture, full of challenge and innovation for the future.

The Uniqueness of Formula E

Formula E is the world’s leading all-electric motorsport championship governed by the FIA. Since its inception in 2014, all cars have competed using electric power and take advantage of the clean operation of electric powertrains. Races are held not only at international circuits around the world but also on street tracks in major cities such as Monaco, Sao Paulo, Sanya or Tokyo. Through active social media engagement and unique programs like FIA Girls on Track*³, Formula E has rapidly expanded, amassing a global fan base of over 400 million. The sport is committed to ‘Making Progress Thrilling’ and continues to demonstrate electric racing can do more than inspire; it can drive real, measurable change.

Bridgestone’s “POTENZA” Tyres Supporting the GEN4

The GEN4 boasts extraordinary performance, including astonishing acceleration from 0 to 100 km/h in just 1.8 seconds, a top speed of 335 km/h, a staggering 600kW (815bhp) of peak power delivering high torque, and permanent active All-Wheel Drive. As a result, the requirements for tyres are higher than ever before.

To meet these high-performance requirements, Bridgestone has developed “POTENZA GEN4” tyre. “POTENZA GEN4” features high grip to maximise vehicle performance, wide adaptability to diverse road and weather conditions worldwide, and durability to maintain high performance from the start to the end of races.

Additionally, Bridgestone has newly developed “POTENZA GEN4 for TYPHOON TYRE^*4” rain tyre, which enables stable driving even in heavy rain. “POTENZA GEN4 for TYPHOON TYRE” provides excellent grip performance even in wet conditions with a large amount of water on the road.

By supplying these two types of tyres, “POTENZA GEN4” and “POTENZA GEN4 for TYPHOON TYRE,” Bridgestone will passionately support the excitement of Formula E racing in all road and weather conditions.

Commitment to Creating a Better Future

For the GEN4 tyres, Bridgestone has achieved a 65%^*5 ratio of recycled and renewable materials^*6 allocation to every tyre by using raw materials such as carbon black derived from pyrolysis oil of end-of-life tyres and silica derived from rice husks. The natural rubber used is sourced from supply chains that have undergone due diligence by Bridgestone, comply with the GPSNR^*7 Assurance System, and are verified by a third party. Furthermore, to achieve carbon neutrality in tyre manufacturing, 100% renewable energy is allocated for both heat and electricity used in production, and CO₂ emissions are able to be reduced by promoting low-carbon transportation^*8 for logistics. In addition, Bridgestone is advancing sustainability initiatives across its entire value chain through co-creation with partners, including initiatives such as chemical recycling of end-of-life tyres.

Bridgestone Formula E World Premiere Was Held in Rome, Italy

Ahead of the 2026/27 Season, the Bridgestone Formula E World Premiere was held in Rome, Italy, on September 30. The event was attended by representatives from the FIA, Formula E, teams, drivers, global media, and influencers. At the event, Yasuhiro Morita, Global CEO of Bridgestone Corporation, expressed his passion for entering the ABB FIA Formula E World Championship, and Hiroshi Imai, CPO (Chief Product Officer), Global Motorsports and Emilio Tiberio, WEST CTO (Chief Technology Officer) introduced the tyre technology supporting the GEN4. The GEN4 tyres featuring the new Bridgestone motorsport logo and design elements were unveiled to the world for the first time.

In the afternoon, at Bridgestone’s Technical Center Europe, the tyre production site and behind-the-scenes tyre development by engineers and test drivers for GEN4 were also introduced.

Yasuhiro Morita, Global CEO and Representative Executive Officer, Bridgestone Corporation: Our return to the FIA World Championship is an exciting re-entry that embodies Bridgestone’s history of passion and innovation. Under our Mission “Serving Society with Superior Quality,” we have continued to push the limits with an insatiable quest for performance and a sense of responsibility for a better future through motorsport activities. On the supreme stage of Formula E, we will further evolve the balance of performance and sustainability and pioneer a new future for mobility. Together with organisers, teams, drivers, partners, and fans, we look forward to creating a new future.

Jeff Dodds, CEO, Formula E: We are delighted to welcome Bridgestone to Formula E as our sole tyre supplier for the 2026/27 Season and beyond. Combining rich motorsport heritage with cutting-edge sustainable innovation, Bridgestone is a fitting partner as we embark on this exciting new era. The GEN4 car represents the pinnacle of sustainable motorsport design, and we look forward to working with Bridgestone as we continue to redefine electric racing and lead the race for progress both on and off the track.

Marek Nawarecki, Senior Circuit Sport Director, FIA: Bridgestone’s appointment as the sole tyre supplier for the ABB FIA Formula E World Championship marks an exciting new chapter as we enter the GEN4 era. The tyres will play a key role in delivering the performance and efficiency expected from this new generation of Formula E cars. Building on the collaboration already established during the development of the GEN4 tyres, we look forward to continuing this work with Bridgestone, Formula E and the teams to deliver tyres that meet the demanding requirements of the ABB FIA Formula E World Championship and contribute to close, competitive racing for drivers and fans.

Hiroshi Imai, Executive Officer, CPO, Global Motorsports, Bridgestone Corporation: We are truly delighted to showcase Bridgestone’s technology and passion to the world on the new stage of Formula E. In developing POTENZA GEN4, we pushed the limits of our technology to fully unlock the overwhelming performance of GEN4. In particular, the newly introduced POTENZA GEN4 for TYPHOON TYRE represents a symbolic evolution for the GEN4 era, enabling drivers to confidently take on even wet conditions. By supporting the dramatically evolved GEN4 from the ground up, we are also advancing initiatives toward carbon neutrality and resource circulation, striving to realize sustainable motorsport. We will continue to deliver the superior quality to circuits around the world, bringing new excitement and inspiration to racing fans worldwide.

Title Sponsorship for Four Races in the 2026/27 Season

Bridgestone will supply tyres for all races in the 2026/27 Season and enliven the events through various activations. Furthermore, Bridgestone will serve as the title sponsor for the following four races, carrying out special activations to enhance the enjoyment of the races.

For more information on Bridgestone’s Formula E initiatives, please visit the special website below: https://fe.bridgestone.com