Located at Central Pattaya, the 1,413-square-metre store combines adidas’ latest collections with locally inspired design elements that celebrate the coastal city’s distinctive character.

adidas Thailand marks a new milestone in Pattaya with the opening of its first adidas Brand Center in the city. Located at a prime beachfront destination, the 1,413-square-metre store is the largest adidas Brand Center in Eastern Thailand, offering an immersive retail experience inspired by Pattaya’s unique identity.

The new store brings together a comprehensive range of adidas products across adidas Sport Performance, adidas Sportswear and adidas Originals, catering to both sports enthusiasts and fashion-conscious shoppers. More than a shopping destination, the Pattaya Brand Center connects the brand with the atmosphere and character of this coastal city through locally inspired design details. The space invites residents and visitors alike to discover a fresh perspective on Pattaya, where sport, fashion and culture come together.

A key highlight is the store’s interior design, which blends local influences with contemporary aesthetics. The Wall of Coral installation draws inspiration from the vibrant beauty of the sea, featuring a colourful coral-inspired design that stretches more than five metres. Another standout feature is a 1.8-metre-tall statue of a Muay Thai boxer in a guard stance, celebrating Thailand’s cultural heritage while reflecting adidas’ deep-rooted connection to the world of sport.

To celebrate the opening, customers who spend THB 7,000 or more in a single transaction will receive one adidas neck pillow per receipt, from 10 October to 10 November 2026, or while stocks last. Terms and conditions apply.

The new adidas Brand Center is now open on the G Floor of Central Pattaya. Visitors are invited to explore the latest in sport and lifestyle and experience the brand through a distinctive blend of global design and local inspiration.