The Swedish vodka brand becomes a main partner of Tomorrowland Thailand 2026, marking the festival’s first full-scale edition in Asia
ABSOLUT Vodka, the Swedish vodka brand and Thailand’s No. 1-selling vodka, has been named an official main partner of Tomorrowland Thailand 2026, as the globally renowned electronic music festival makes its first full-scale debut in Asia.
Taking place at Wisdom Valley, Pattaya, from 11–13 December 2026, the festival is expected to welcome more than 150,000 “People of Tomorrow” from 191 nationalities, bringing together music, creativity and culture on an unprecedented scale for the region.
The partnership builds on ABSOLUT Vodka’s longstanding relationship with Tomorrowland, which dates back to 2017. For its Thailand debut, the brand will extend its global “United We Dance” platform through a series of immersive experiences centred on creativity, diversity and inclusivity.
At the heart of the collaboration is a new installation created with acclaimed British designer Yinka Ilori. His distinctive design language will shape an immersive ABSOLUT Vodka dome, creating a vibrant space for festivalgoers to connect through music, design and shared experiences.
The collaboration also extends to the launch of the ABSOLUT Original Vodka Limited Edition, arriving in Thailand in October. Inspired by “Consciencia,” the theme of Tomorrowland 2026, the bottle translates three of the theme’s six defining emotions—Wonder, Joy and Love—through bold colours, graphic detailing and metallic gold accents.
The design draws visual inspiration from the sculptural centrepiece of Tomorrowland’s Main Stage, creating a link between the limited-edition bottle and the festival’s visual world.
“ABSOLUT Vodka is committed to being part of memorable moments while promoting responsible socialising,” said Patrick Castanier, Managing Director of Pernod Ricard (Thailand) Limited.
“For Tomorrowland Thailand, Pernod Ricard will bring together a portfolio of premium brands, including Chivas Regal, Martell, Código and Perrier-Jouët, with exclusive VIP experiences and specially curated bars designed to complement the scale and energy of the festival.”
The arrival of Tomorrowland in Thailand marks a significant moment for the country’s rapidly evolving entertainment and lifestyle landscape. Through “United We Dance,” ABSOLUT Vodka aims to reinforce the festival’s core idea that music can transcend borders, cultures and languages.
The ABSOLUT Vodka x Tomorrowland 2026 Limited Edition will be available at leading retailers across Thailand from October, ahead of the festival’s December debut.
