Achieving sales of over Bht 2,300 million from 7 new projects, Turning real-life insights into sales success through AP CODE
AP Thailand continues to drive its business under the promise of “Cheevit Dee Dee Tee Lueak Eng Dai”, reinforcing its position as the No.1 brand for LIVING QUALITY through AP CODE — a working principle that begins with a deep understanding of real quality of life, before being translated into the design and development of low-rise residential projects. This enables AP to deliver quality homes that create and sustain LIVING QUALITY in everyday life
AP CODE decodes real-life quality of life insights into the success of 7 new projects: THE CITY Serithai–Wongwaen, CENTRO Sukhumvit–Bangna, Baan Klang Muang Sathorn–Kallapapruek 2, GRANDE PLENO Srinakarin–Thepharak, PLENO Phraeksa–Sukhumvit, PLENO TOWN Ekachai–Bangbon and APITOWN Hua Hin. The projects received an overwhelming response, achieving total sales of over Bht 2,300 million, while setting a new standard through In-Depth Multi-Persona Customisation — a design approach that creates spaces to seamlessly support the diverse needs of family members across every generation
The luxury single detached home projects, THE CITY Serithai–Wongwaen and CENTRO Sukhumvit–Bangna, were launched under the new NATURE ARCHITECT DESIGN SERIES concept, which places importance on bringing nature into everyday living, together with Clean Air Home innovation and design that comprehensively supports the lifestyles of modern families
Building on the success of the twin home and townhome segments, AP introduces 4 new projects: Baan Klang Muang Sathorn–Kallapapruek 2, GRANDE PLENO Srinakarin–Thepharak, PLENO Phraeksa–Sukhumvit and PLENO TOWN Ekachai–Bangbon. These projects are developed with a design concept that prioritises flexible spaces to support changing lifestyles in the future, alongside quality construction standards, comprehensive facilities including a 24-hour fitness centre*, and digital innovations that make living easier through the KATSAN system and Smart World
APITOWN Hua Hin has received a strong market response, with pre-sales of over THB 300 million. This reflects the success of AP’s regional expansion and its commitment to delivering long-term LIVING QUALITY through single detached homes and twin homes that support the lifestyles of different family types, complemented by facilities and after-sales service that enhance the overall living experience
Maytha Rakthum, Chief Low-rise Business Group, AP Thailand Public Co. Ltd., revealed the strategy behind this success:
“As a leader in the low-rise housing market, covering single detached home, twin home and townhomes, and as the brand that has continuously held the No.1 market share in sales, AP has never stopped developing new home models based on a deep understanding of our customers’ real quality of life. Through AP CODE, our core working principle that begins with a deep understanding of the real quality of life of family customers, we translate these insights into living spaces that create the right balance, both physically and emotionally, for urban families across Bangkok, its surrounding areas and every region of Thailand. This enables us to deliver quality homes designed for every generation of family members, within a price package that is truly accessible.
In the second quarter, the overall low-rise property market has continued to show clearer signs of positive recovery. This is reflected in the strong response to the VIP previews and pre-sales of 7 new projects launched simultaneously, which generated total sales of over Bht 2,300 million. This success is the result of a precise timing strategy, with AP opening VIP previews and pre-sales for 7 fully ready new projects in late May, in line with our planned new project launch schedule.
In addition, AP has enhanced convenience for customers by working closely with leading financial institution partners to provide consultation and efficiently manage the home loan process. This proactive strategy not only helps strengthen confidence and ease concerns among customers looking for a new home in the middle of the year, but also supports a smoother, more flexible purchasing journey while delivering maximum value to every family.”
7 new projects stimulate demand in the low-rise housing market achieving sales of over Bht 2,300 million
Following the strong response and sales from the VIP previews and pre-sales of all 7 new projects, covering AP’s full low-rise portfolio of single detached homes, twin homes and townhomes, total sales have surpassed Bht 2,300 million. Beyond being located in the best locations within each area, a key factor behind this success is design that directly responds to the specific needs of different family lifestyles through Multi-Persona Customisation. Each project offers distinct strengths as follows:
THE CITY Serithai–Wongwaen – A new luxury single detached home project that marked its VIP preview with the latest NATURE ARCHITECT DESIGN SERIES. With expansive usable areas ranging from 260 to 458 square metres, the project sets a new standard for urban living by seamlessly blending nature with living spaces. It also features Clean Air Innovation, designed to deliver the ultimate sense of tranquillity and privacy in the heart of the city. Prices range from Bht 14.9 – 25 million*.
CENTRO Sukhumvit–Bangna – The latest single detached home model, offering enhanced spaciousness with a usable area of 292 square metres, featuring 4 bedrooms and parking for 3 cars. Developed under the NATURE ARCHITECT DESIGN SERIES concept, the project focuses on creating a sense of well-being by balancing urban life with green spaces, together with Clean Air Home innovation to support residents’ health and well-being. Located on a high-potential location with quick access to Sukhumvit Road and the city centre, prices range from Bht 11.9 – 16 million*.
Baan Klang Muang Sathorn– Kallapapruek 2 – A 3-storey luxury townhome with a spacious usable area of 173 square metres, distinguished by open panoramic views and the design concept of “Urban Breathing”, which seamlessly integrates green spaces into vertical living. The project offers maximum privacy with a Penthouse Master Bedroom function, in a location on a main road with access to Sathorn in just 10 minutes*. It also features common facilities designed to support every lifestyle, including a 24-hour fitness centre*. Prices start from Bht 5.99 million*.
GRANDE PLENO Srinakarin–Thepharak – A newly designed premium twin home project, created to support extended families and multi-generational living, while also meeting the needs of pet lovers. The project stands out with large home functions, offering usable areas of up to 224 square metres, four bedrooms and parking for 3 cars. It is complete with Full Facility common areas, including a clubhouse and 24-hour fitness centre*. Prices range from Bht 5.59 – 7 million*.
PLENO Phraeksa–Sukhumvit – A record-breaking project that has secured the position of “No.1 new project with the highest pre-sale performance”, offering a quality portfolio of twin home and townhomes under the concept of “A Home with Space to Pause”. With spacious usable areas ranging from 108 – 154 square metres, the project is located on a high-potential location with connectivity to the Green Line electric train system at Kheha Station. It offers highly flexible living spaces that can adapt to different life stages. Townhomes start from Bht 2.59 million*, while twin homes start from Bht 4.89 million*.
PLENO TOWN Ekachai–Bangbon – A project designed for those starting their quality living journey, particularly first-home buyers, under the concept of “New Shades of Joy”. The project offers usable areas ranging from 91 – 140 square metres, highlighting functional value through a Double Master Bedroom design. It also features a clubhouse, a 24-hour fitness centre* and a swimming pool with a 180-degree view of the central garden, creating a well-balanced space for relaxation. Townhomes start from Bht 1.89 million*, while twin homes start from Bht 3.69 million*.
APITOWN Hua Hin – Another success in AP’s regional market expansion, enhancing long-term quality of life through single detached homes and twin homes with usable areas ranging from 154 – 338 square metres. A key highlight is the large single detached house design, featuring 2 Master Bedrooms to provide maximum privacy. The project is complete with facilities such as a clubhouse and 24-hour fitness centre, along with intelligent technologies including KATSAN, the Smart World application and comprehensive after-sales service. Prices range from Bht 3.79 – 89 million*.
35 Years of AP Thailand: A leading real estate brand trusted by Thai peopleDe, veloping quality homes for Cheevit Dee Dee Tee Lueak Eng Dai
AP Thailand would like to thank every customer and family for their continued trust and confidence in the AP brand. This trust has contributed to the overwhelming success of the launch of all 7 new low-rise projects, exceeding expectations and creating strong momentum in the property market.
The confidence reflected in total sales of over Bht 2,300 million will serve as an important driving force for AP to continue developing quality residences that deliver “Cheevit Dee Dee Tee Lueak Eng Dai” to Thai people. The company is ready to continue driving its business in line with its operational plan throughout 2026, while maintaining high standards in structural quality, construction and after-sales service innovation. This further reinforces AP’s commitment to being the leader in delivering Living Quality, ensuring that AP customers can experience “Cheevit Dee Dee Tee Lueak Eng Dai” in a tangible way every day.
