Discover the Brand’s DNA Through an Immersive Street Experience Featuring the New GEL-STRATUS™ MC and GEL-NYC™ 2.0 Collections
ASICS SportStyle brought its signature blend of performance, design and street culture to life with “ASICS SportStyle: Songwat Takeover,” held at Lost in Songwat on Songwat Road on 29–30 August 2026.
Held under the concept “Explore Your Steps,” the exclusive event invited active lifestyle enthusiasts, fashion lovers and street culture communities to explore one of Bangkok’s most distinctive historic neighbourhoods while discovering the essence of ASICS SportStyle.
The experience reflected ASICS’ enduring philosophy of “Sound Mind, Sound Body,” which champions the connection between physical health and mental well-being, highlighting the belief that a healthy body and a positive mind should move forward together.
The Songwat Takeover was created to bring together a new generation of outdoor enthusiasts and ASICS fans through a shared experience that connects the community with the brand’s DNA. Songwat, a neighbourhood where heritage architecture meets contemporary creative culture and generations come together, provided the perfect setting to introduce two of ASICS SportStyle’s latest footwear releases: GEL-STRATUS™ MC and GEL-NYC™ 2.0.
Mr. Trin Thanakitviwara, Country Manager of ASICS Thailand, said: “We wanted to create an experience that allows people to discover ASICS from a different perspective. By bringing ASICS SportStyle to Songwat, a historic neighbourhood where classic heritage meets contemporary culture, we found the perfect setting to introduce our latest collections, GEL-STRATUS™ MC and GEL-NYC™ 2.0.
“Both models reinterpret iconic design elements through a contemporary lens while incorporating technologies designed to support every step. Beyond these two highlights, the event also featured a curated selection of rare and legendary ASICS footwear, alongside intimate conversations with leading figures from Thailand’s sneaker community.”
GEL-STRATUS™ MC: Reconnecting with ASICS’ Original DNA Through Japanese Craftsmanship
One of the event’s key highlights was the GEL-STRATUS™ MC, which revisits the heritage of the iconic GEL-STRATUS™ 4 running shoe from the brand’s archives, originally released between 2011 and 2014.
The model combines the original GEL-STRATUS™ 4 upper design with the outsole platform of the GEL-JOG™ MC, retaining its distinctive linework, midfoot plate structure and visible mesh construction. Designed for versatility, the silhouette is suitable for everyday wear, fitness activities and contemporary fashion styling.
The development team focused on preserving the original design DNA as closely as possible while updating the construction to meet modern manufacturing standards. The shoe also incorporates Rearfoot GEL™ technology in the heel to help absorb impact, while all mesh materials on the upper have been replaced with recycled polyester, reflecting ASICS’ continued commitment to sustainability.
GEL-NYC™ 2.0: Premium Design for Every Urban Rhythm
Another major highlight was the GEL-NYC™ 2.0, a premium ASICS SportStyle silhouette that combines contemporary design with advanced technology.
Created for modern urban lifestyles, the model delivers comfort and responsive energy for every step of everyday life. Both the GEL-STRATUS™ MC and GEL-NYC™ 2.0 were available for exclusive try-on experiences during the event.
Signature Experiences Celebrating the Spirit of ASICS SportStyle
SneakerHeads Cave & Sneakerhead Insights
The event featured an exhibition of rare ASICS footwear alongside an intimate panel discussion with four leading sneaker enthusiasts: Pin–Anupong Kuttikul of Carnival; Cheng–Woraphum Chuewanich, one of Thailand’s top sneaker collectors; Ron–Attakorn Lokanawong, an ASICS superfan; and Aim–Thanawat Nuttasith of Sneaker on Sight.
5,000 Steps Comfort Test
Guests embarked on a city walk covering seven distinctive landmarks around Songwat, from a century-old historic Chinese-style building and a giant elephant graffiti mural to popular photo spots. Participants collected stamps in their event passports along the way to redeem exclusive rewards.
After-Walk Activities
The post-walk programme featured creative hands-on activities, including DIY tote bags, personalised herbal inhalers and live painting sessions.
After Party
The experience concluded with a relaxed street-side after-party in Songwat, featuring a selection of popular local eateries and signature dishes for guests to enjoy.
The event was further brought to life by three special guests: Neng–Saran Naraprasertkul, ASICS Thailand Brand Ambassador; Tad–Thapana Jongkolrattanaporn of ATLAS; and Fifa–Thanach Osaithai, an artist from Domundi, who shared their passion for ASICS sneakers and sneaker culture.
The “ASICS SportStyle: Songwat Takeover” further demonstrates ASICS’ commitment to bringing its “Sound Mind, Sound Body” philosophy to life through real-world experiences, while reinforcing ASICS SportStyle as a distinctive line where design, technology and lifestyle come together seamlessly.
For more information about the GEL-NYC™ 2.0, GEL-STRATUS™ MC and other ASICS products, visit:
Website: ASICS.COM
LINE Official: @ASICSTH
Facebook: ASICS SportStyle
Instagram: @asics_sportstyle_th
Join OneASICS to enjoy exclusive member discounts and benefits. Membership is free and available via the ASICS SEA website or app, with special offers and access to exclusive activities throughout the year.
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Instagram: @asics_sportstyle_th
