“Asset Wise” Expands Horizontal Property Portfolio to Meet Rising Demand for “Vacation Homes” with New Brand “Chann The Riverside Boromratchachonnani”

Asset Wise Co., Ltd. (Public) is enhancing its horizontal property portfolio in prime locations to cater to continuous real demand. Recently, the company made waves in the real estate industry by launching its first two-story single-house project along the river under the new brand “Chann The Riverside Boromratchachonnani.” Prices start from 15 to 30 million baht, with a total of 112 units on a 43-rai plot, amounting to a project value of 1.8 billion baht. The concept, “Riverside Lifestyle Retreat,” emphasizes wellness, tranquility, and balance, aiming to create a perfect living environment.

The project is strategically located in the thriving province of Nakhon Pathom, which continues to expand its urban development to accommodate new demands in business and tourism. The location boasts numerous strengths, including proximity to Bangkok—only one hour away—along with convenient access and close proximity to lifestyle hubs suitable for all generations. Asset Wise highlights that “Chann The Riverside” responds to high-end demand for vacation homes and second residences, allowing families to escape the hustle and bustle of Bangkok while embracing wellness and staycation trends. The riverside location along the Tha Chin River is expected to be well-received by high-end customers.

Mr. Krimchat Wiphanphong, CEO of Asset Wise, shared insights on the riverside project aimed at capturing second home demand: “Asset Wise continues to develop quality projects that address new real estate trends and enhance the living experience for residents. ‘Chann The Riverside Boromratchachonnani’ marks our first development of a riverside single house project. We recognize the ongoing trend of purchasing vacation homes or second residences among high-end customers who prioritize physical and mental well-being. They seek to recharge amid nature after intense work periods. This customer segment often cannot completely abandon urban life, so we have selected the prime location along the Tha Chin River in the heart of Nakhon Pathom to meet the needs of those wanting a second home outside Bangkok, providing privacy, fresh air, and a close connection to nature, all while being conveniently accessible to the city.”

Mr. Krimchat further discussed the attractiveness of land in Nakhon Pathom: “Nakhon Pathom has always been a high-potential area, with the average household income ranking fourth in the country. In recent years, it has become a sought-after investment location due to infrastructure development, mega-projects, and various real estate projects supporting the influx of residents from the growth in industry, services, education, tourism, and agriculture. Geographically, Nakhon Pathom features the Tha Chin River flowing through the city, making riverside land uniquely scenic, lush, and breezy year-round. The land for this project is a rare item for customers looking to invest in riverside single houses. We are confident this project meets the highest demand, as riverside homes along the Chao Phraya River in Bangkok are now priced beyond reach and often do not provide the tranquility sought by those desiring a peaceful environment. Our project stands out for its closeness to nature, exclusivity, and spacious living areas at accessible prices in a location that is increasingly hard to find in this price range. We view the riverside land along the Tha Chin River as a hidden gem in the real estate market, ideal for holding as an inheritance or an appreciating asset. Recent reports from the Government Housing Bank indicate that land prices in Nakhon Pathom surged by 82.1% in the second quarter of this year compared to the same period last year, reflecting the rising demand for this unique area.”

Chann The Riverside Boromratchachonnani offers two-story single houses starting from 15 to 30 million baht within the “Riverside Lifestyle Retreat” concept, highlighting the balance between peaceful riverside living and urban life for working professionals. It features an exclusive community of only 112 units on 43 rai, conveniently located along major roads, connecting to three main routes: Boromratchachonnani Road, Petchkasem Road, and Nakhon Chai Si Road. The project is near lifestyle hubs, shopping centers, hospitals, and Mahidol University Salaya.

Another exceptional value for residents includes a large communal area with a 1,400-square-meter clubhouse situated along the Tha Chin River, fully embracing natural breezes. The clubhouse boasts comprehensive facilities that meet five-star hotel standards, including a kids’ club, co-working space, yoga room, modern gym, and a half-Olympic-sized swimming pool with a separate jacuzzi area. Additionally, there are co-kitchen spaces where residents can host events and invite private chefs to cook. Outside the clubhouse, various relaxation areas allow residents to enjoy riverside views. The project has been designed with a focus on quality living, including thoughtful house layouts, room division, and the selection of materials and colors for both interior and exterior designs. Most importantly, living by the river provides residents with fresh air and beautiful surroundings.

The single houses at Chann The Riverside Boromratchachonnani are designed in a Modern Oriental style, reflecting the lifestyle of the community along the Tha Chin River while blending elegance, classic charm, and modernity. There are four house designs available:

• IVY: 318 sq.m. of usable space, 3 parking spaces, 4 bedrooms, 5 bathrooms
• SHADOW: 389 sq.m. of usable space, 3 parking spaces, 4 bedrooms, 5 bathrooms
• WARMTH: 421 sq.m. of usable space, 4 parking spaces, 4 bedrooms, 5 bathrooms
• CHANN: 433 sq.m. of usable space, 4 parking spaces, 4 bedrooms, 5 bathrooms.

Chann The Riverside Boromratchachonnani will hold its pre-sale event on September 28-29, 2024. You are invited to visit the show houses and experience the project atmosphere at the Sales Gallery. To schedule a visit or inquire for more details, please call 02-168-0000 or visit our website for additional information: https://bit.ly/3YAA6ro.