Mercedes-Benz dealer recognised for outstanding team performance and service advisory expertise at the 2026 National Customer Service Skill Contest Award

Benz Primus has secured two top honours at the 2026 National Customer Service Skill Contest Award, organised by Mercedes-Benz (Thailand), reaffirming the company’s commitment to after-sales service excellence, professional expertise and customer satisfaction.

Jirapol Rujivipat, Managing Director of Primus Autohaus Co., Ltd. and the Primus Group of Companies, announced that Benz Primus had achieved outstanding success by winning two first-place awards at the national competition: Winner – Bangkok Team in the Outstanding Customer Service Team category and Winner – Certified Service Advisor in the individual category.

The awards recognise the capabilities of Benz Primus personnel and their dedication to delivering high-quality after-sales services to Mercedes-Benz customers.

The two winning categories are:

1. Winner – 2026 National Customer Service Skill Contest Award: Bangkok Team
This award highlights the team’s operational efficiency, coordinated workflows and collaborative approach to delivering consistent, high-quality customer service.

2. Winner – 2026 National Customer Service Skill Contest Award: Certified Service Advisor
This award recognises expertise in customer consultation, accurate problem diagnosis and effective service recommendations, ensuring that customer concerns are addressed efficiently and precisely while strengthening confidence in after-sales support.

The 2026 National Customer Service Skill Contest Award is a nationwide competition designed to assess the knowledge and practical capabilities of professionals working in automotive after-sales service. It covers five key positions: Certified Diagnosis Technician, Qualified System Technician, Certified Service Advisor, Qualified Parts and Process Specialist, and Customer Contact Consultant After-Sales.

The competition includes both individual and team categories, with theoretical and practical assessments covering customer service knowledge, electric vehicle (EV) systems, fault diagnosis and repair planning. These assessments evaluate participants’ technical expertise, professional competence and readiness to deliver service to the highest standards.

Jirapol added that the achievement reflects the team’s dedication, intensive training and strong collaboration. Winning at both the team and individual levels demonstrates Benz Primus’s capabilities and expertise in after-sales service, reinforcing its commitment to providing Mercedes-Benz customers with the best possible ownership experience.

Benz Primus continues to invest in the development of its personnel, strengthening technical knowledge, professional skills and a customer-focused service mindset. The company aims to continually enhance its after-sales service standards and build lasting customer confidence under its slogan, “Your Car, Primus Takes Care.”

“On behalf of Benz Primus, I would like to thank all our customers for their continued trust and confidence in our services. We remain committed to continuously improving our service quality, maintaining that trust and delivering exceptional care to Mercedes-Benz customers over the long term,” said Jirapol.

Special Support for Mercedes-Benz Owners Affected by Flooding

In addition to celebrating its service achievements, Benz Primus is extending support to Mercedes-Benz customers whose vehicles have been damaged by flooding. As part of this initiative, the company is offering a 30% discount on spare parts to help ease repair costs and restore affected vehicles to normal operating condition.

The special offer is available from now until 31 December 2026, subject to the company’s terms and conditions.

For more information, customers can contact Benz Primus at either of the following service centres:

• Liab Duan–Ekkamai-Ram Inthra Branch: 02 095 5555
• Pattaya Branch: 038 051 555

Through its continued investment in people, technical expertise and customer care, Benz Primus remains committed to delivering reliable after-sales service and strengthening the confidence of Mercedes-Benz owners under the promise: “Your Car, Primus Takes Care.”