Vertical villa-style condominium positioned to capture surging investor demand
Over the past several years, Phuket has proven itself to be far more than a world-class tourist destination. The island is now emerging as one of Southeast Asia’s hottest residential and real estate investment hubs, underpinned by strong infrastructure—Phuket International Airport undergoing Phase 2 expansion to handle 18 million passengers annually, top-tier international schools, and world-class hospitals making the island a key medical tourism hub. With a reasonable cost of living, stunning natural scenery, Thai cuisine, and the warmth of Thai hospitality, Phuket offers a lifestyle few other places can match. It’s no surprise that the island has become a destination of choice for global citizens seeking both second homes and long-term investment opportunities. In 2025 alone, over 10 million international tourists visited Phuket, generating nearly 546 billion baht in tourism revenue.
Against this backdrop, the condominium market has seen significant growth. According to CBRE, condominium sales in late 2024 surged 201% year-on-year, following 96% growth in 2023. Colliers Thailand reports that in 2025, 23 new condominium projects launched in Phuket, totaling over 8,372 units worth more than 47.349 billion baht. Bang Tao, Cherngtalay, and Laguna remain the most sought-after areas among investors. A key driver keeping Phuket’s rental market buoyant is the attractive yield of 7–11% per year in prime locations, a contrast to Bangkok’s cooling real estate market. CBRE also notes that most buyers, typically property experts and seasoned investors, prioritize reputable developers with comprehensive after-sales services to ensure peace of mind for long-term rentals.
Strong rental returns in Phuket are underpinned by a diverse tenant base with high purchasing power: tourists and long-stay residents from Europe, Russia, and Asia seeking comfort, privacy, and easy access to local communities and beaches; digital nomads and entrepreneurs who call Phuket home while working remotely; and foreign retirees drawn by quality healthcare at good value. This diverse, year-round tenant pool is the bedrock of Phuket’s thriving luxury rental market.
Botanica Luxury Villas, a leader in Phuket’s luxury property market with over two decades of experience, has long recognized the island’s potential and evolution. The company has grown its portfolio to meet shifting demand, entering the condominium market for the first time with HYTHE by Botanica. Drawing on its pool villa expertise, Botanica has developed the project under the Vertical Villa concept—combining the privacy and generous space of a villa with the convenience of condo living. Prices start at 10.8 million baht.* The project occupies a prime position in the heart of Laguna Phuket, just 6 minutes from Layan Beach and 20 minutes from Phuket International Airport, surrounded by world-class golf courses, five-star hotels, fine dining restaurants, and exclusive beach clubs. The project has achieved over 50% sales since pre-sale launch.
Mr. Attasit Intarachooti, Chief Executive Officer of Botanica Luxury Phuket Co., Ltd., said: “The world no longer sees Phuket as just a tourist city. It has become a global destination for long-term living and investment. We’re seeing sustained growth in housing demand at every level—particularly in the luxury market, where both Thai and international investors remain keen. HYTHE by Botanica, our first condominium project, is built to meet this demand. The Vertical Villa concept delivers a living and investment experience unlike anything currently on the market. We project rental yield of 5–7%* per year in a location with consistent capital appreciation. With our depth of experience in the Phuket market, buyers can trust the quality and attention to detail in every aspect of the project. For 21 years, after-sales service and management have been core priorities for Botanica. We have a dedicated team and seamless support programs in place to give investors complete peace of mind.”
What sets HYTHE by Botanica apart from typical luxury condominiums in Phuket is its design, inspired by the fluid movement of manta rays, lending the buildings an elegant, distinctive silhouette. The project comprises four six-story residential buildings with 276 units in total, plus a clubhouse, set across over 21 rai of lush greenery. Every unit is designed for spacious living, starting from 57 sq.m., with options ranging from one to three bedrooms, duplexes with pool access, and penthouses. HYTHE by Botanica is also part of Botanica Grand Avenue, a mega project offering a full suite of on-site amenities. The development features EV charging stations for residents, supporting clean energy initiatives, along with 24-hour security and integrated building management technology to reduce carbon emissions—in line with Botanica’s commitment to sustainable development.
For investors, the project comes with comprehensive after-sales support, including Botanica’s service and maintenance programs for peace of mind. Show units at HYTHE by Botanica are now open for viewing at the sales gallery, Botanica Grand Avenue, Phuket. For more information and project details, visit botanicaluxuryvilla.com, Facebook: BOTANICA Luxury Villa, or call +66 81 324 2999 and +66 94 636 2836.
