Central Department Store is set to celebrate the season of giving—this time, to yourself as well. Led by the brand’s savvy Marketing Director, Khun Ten – Ravisara Jirathiwat, the iconic year-end campaign “Central Black Midnight Sale – The Season of Giving… to Yourself, too” invites shoppers to indulge in gifts for themselves or pick out presents for loved ones at Central, the ultimate destination for all styles and tastes.

The campaign promises the year’s best promotions and shopping experiences, both in-store and online through Central App and all Central shopping channels, from 26 November to 7 December 2025. Khun Ten has even set a personal example, embracing an “unlimited shopping” spirit—spoiling herself while sharing gifts with family, friends, and business partners.

Exclusive Black Friday Deals

As part of the global shopping celebration, Central creates the year’s most anticipated sale event with Black Friday “Best Year-End Deals”, offering discounts of up to 70% for three exclusive days only: 28–30 November 2025. Featured brands include Estée Lauder, Shiseido, Issey Miyake, Wrangler, Lee, Adidas, Casio, Esquire, Haven, Pasaya, Omazz, Dunlopillo, Frolina, Central Home, Tefal, Meyer, Zwilling, Electrolux, and Philips.

Shoppers can also enjoy additional savings by redeeming points from participating credit cards for up to 25% extra discounts, along with a wide range of exclusive deals designed to make this year-end celebration truly unforgettable.