Craftwork highlights its vision, “RETHINK FOR BETTER LIVES,” to rethink for a better life with four key strategies to strengthen the company, while exploring new investment opportunities in businesses with high growth potential. The company is launching four new projects with a total value of approximately 6,500 million baht, strategically located in key areas of the Eastern Economic Corridor (EEC).

The company showcases the brand “AROM” (meaning Emotion), which has become a symbol of success. “Arom Wongamat” sold out 100% with transfer of ownership continuing. Meanwhile, “Arom Jomtien” has already achieved 90% sales.

Reinforcing its professionalism with over 50 years in the real estate industry, Craftwork has elevated its business to become a Lifestyle Ecosystem Creator, building a large empire in the Eastern region. It is a leading property developer with a significant land bank of prime beachfront properties.

Mr. Chalermphon Khoncham CEO of Craftwork Co., Ltd., revealed that the company has been involved in real estate development for over 50 years, starting from a family business. Today, it has become a leading property developer in Pattaya, transitioning into a Lifestyle Ecosystem Creator. The company has developed a variety of projects, delivering over 10 residential projects, including both houses and condominiums. It has successfully expanded into a large empire in the Eastern region, with several prime Pure Beach Front land plots.

“The business model in our group allows us to apply and balance the operations within Craftwork to create value for our customers while contributing to the development of the city as a Craftwork Ecosystem. This is part of our business strategy under the idea of ‘RETHINK FOR BETTER LIVES,’ which means rethinking for a better life, alongside the executives and team members throughout the organization who unite as one to drive change for a better life,” Mr. Chalermphon said.

Craftwork will focus on developing properties for sale, including condominiums and houses, while also exploring investment opportunities in growing businesses. The company is committed to building housing based on four strategic principles that create the company’s strengths:

Set the Bar Higher – Aim higher in creating innovation alongside fostering trust and good relationships with customers by offering quality products and services while addressing customer issues.

Set the New Standard – Continuously innovate and set higher standards, striving for recognition as a leader in Pattaya’s real estate market.

Breaking the Boundary – Push past previous limits by offering distinct projects that fulfill the changing needs of consumers.

For Better Quality of Lives – Focus on sustainability, with Craftwork prioritizing projects that benefit society and the environment, thereby creating long-term value for the brand and contributing to the growth of Pattaya.

The Wongamat Beachfront Condominium Project, valued at 4,000 million baht, is called AROM Wongamat. Designed under the “Sense the Masterpiece” concept, it sets a new standard for Pattaya’s real estate and lifestyle. The project reflects a luxurious lifestyle while maintaining tranquility and privacy. Every unit is designed to have a sea view. Currently, all 311 units have been sold out, with over 70% of the ownership transferred to customers. It is expected that ownership transfers will be completed by the second quarter of this year. This project has grown 150% in sales compared to previous condominium projects in Pattaya.

The AROM Jomtien project, a beachfront condominium under the “Sense the Soulfulness” concept, was launched in mid-2022. It offers a lifestyle that nurtures the soul and features the same design identity with fewer units and sea views. The 314-unit project is valued at 2,500 million baht, and 90% of sales have already been achieved. Ownership transfers are expected to begin in the fourth quarter of 2026.

The company has also developed horizontal housing projects under the brand “Lamai Hathairat”, expanding its customer base to Bangkok. The brand offers twin houses with a modern Japanese style under the concept “A Life with More Details”, priced between 5-8 million baht. These homes cater to families looking for a new home near their extended family and have been well-received by buyers.

Looking ahead to 2025, the company continues to focus on residential development in the EEC area, a strategic location with significant growth potential. The company plans to launch four new projects with a total value of 6,500 million baht, with a balanced portfolio of 50% condominiums and 50% houses. Additionally, the company is set to launch a new horizontal project this year to cater to a wide range of customers.

The company remains confident in the potential of the EEC coastal cities, viewing the area as a Strategic Location. Infrastructure progress is clear, with developments such as U-Tapao International Airport, Laem Chabang Port, and Map Ta Phut Port. Pattaya’s central location allows easy access to these facilities, which drive private sector growth and contribute positively to economic growth.

Logistics Systems are robust and cost-effective, which should drive an estimated 374 billion baht in economic output by 2025 (EEC Office data).

Tourism is thriving with a diverse range of offerings, attracting 23 million tourists to Pattaya in 2025.

Medical Services are globally recognized, and the area hosts high-quality employment opportunities in leading industrial estates.

Diverse Customer Groups: Pattaya, as a tourist destination close to Bangkok, boasts a strong brand that competes with global cities, creating opportunities for further development and growth.

Furthermore, the company is focused on creating an ecosystem by collaborating with its subsidiaries and business partners to drive the economy and benefit the Pattaya community through operations that align with the Craftwork Ecosystem, aiming to create a community following the Craftwork philosophy.