As we approach the end of 2024 and look forward to the trends for next year, the real estate business in tourism provinces continues to be a hot market, drawing strong interest from both Thai and international buyers. Experts predict that this trend will persist into 2025. One prime location that stands out is Khao Yai, Nakhon Ratchasima, which is known for its natural surroundings. There are many factors contributing to this, such as pleasant weather, modern amenities, easy access from Bangkok, and the increasing popularity of new projects attracting investors and people seeking vacation homes for family retreats.

Khun Monthathip Junhavitthaya, the Managing Director and Founder of Oxygen Residence Co., Ltd., discussed the success of their project Oxygen Residence Grand Hill, which has been well received by investors and customers:

“Our company’s concept, as seen in our previous project Grand Hill, was a luxury-style vacation home in Khao Yai. When we launched it last year, it received great feedback. Looking back, our previous projects sold out very quickly because we understood what our customers were looking for. For our new project OXY KHAOYAI POOL & GREEN, the concept differs from Grand Hill. We wanted customers to experience nature and fresh air, designing vacation homes that harmonize with the local environment. We want buyers to be immersed in their surroundings. After launching the pre-sale, the project sold out even before construction was completed.”

Decoding the Success: Developing and Learning Through Heartfelt Business Practices

Khun Monthathip continued: “Oxy Green is a segment that appeals to many customers, both in terms of price and house size. Nowadays, customers and investors are more environmentally conscious. Many projects offer similar prices to ours, so we need to differentiate ourselves. It’s not just about beautiful houses but about looking at the overall factors. Additionally, we actively engage with the local community. Our company’s vision is not just to develop land but to also contribute to community development in many ways, such as planting vegetables, selecting trees, and choosing materials that align with the identity of the area. We aim to create job opportunities for the community, supporting SMEs and local entrepreneurs who feel they might not be big players in the market. If we dive deeply into our product, we can make it our own.”

“For us, every project is more than just a vacation home. Understanding our customers’ needs is crucial, followed by understanding the area and knowing what kind of homes should be built there. Design, location, and ensuring that customers feel it’s worth the value they’re getting is key. A good team with a strong sense of purpose is essential. Every project we open is sold out because we provide a One-Stop Service. It’s not just about buying a house; it’s about receiving great service, high-quality interiors, and living in a luxurious environment. We aim to meet the needs of our target market effectively.”

The Similarities and Differences Between the Two Projects: From GRAND HILLS to OXY GREEN

Oxygen Green Hills Residence is luxurious and modern, catering to people with higher purchasing power. Meanwhile, OXY KHAOYAI POOL & GREEN appeals to the younger generation, who want to stay close to nature while enjoying convenience.

Despite the differences, the business philosophy of Oxygen Residence remains the same. Whether in a popular tourist destination or any other location, the company focuses on the local context, preserving the environment, and developing land with respect to these principles.

Incorporating New Technologies into OXY KHAOYAI POOL & GREEN

The OXY KHAOYAI POOL & GREEN project focuses on environmental sustainability by reducing carbon footprints. It includes waste segregation, solar energy, and organic vegetable cultivation, all aiming to help residents connect with the natural cycle. This is the core concept of Oxy, making the project more attractive and in harmony with nature. The pre-sale was a huge success, selling out within a month and a half. This initiative is a way to promote ecological awareness while enhancing the living experience in Khao Yai, a prime location that has seen a 400% increase in value. The price of land has also risen, and the company plans to continue promoting nature-centered developments.

Next year, there are plans for three more green-focused projects in Khao Yai, with potential expansions into other popular tourist destinations, focusing on vacation homes that are eco-friendly.

Marketing Strategy to Attract Thai and International Investors

Oxygen Group’s marketing strategy for 2025 includes new projects, including plans for a hotel. After the pandemic, Khao Yai’s real estate market has experienced significant growth, with property prices soaring. New developers are emerging, and customers are now more focused on unique qualities rather than brand names. Many areas near Bangkok are seeing remarkable growth.

Reaching the Hearts of Customers: Creating Brand Differentiation

An essential strategy is understanding what customers truly want. Another key factor is creating a distinctive brand that resonates with customers on a deeper level. Understanding customer needs and connecting with them directly is what leads to success. Additionally, elements like location, design, and service quality play crucial roles. In today’s world, social media also influences customers, as many decide on purchases from the comfort of their homes. Oxygen Residence continues to evolve under its core business philosophy: connecting with customers’ hearts.

Oxygen Residence believes that every business faces challenges. For real estate, the coming year will bring new challenges that will offer valuable experiences for growth. Despite any obstacles, they are confident that with continuous development and a passion for their work, they will succeed.