Design & Decor has joined forces with Noble Development to elevate luxury living through the launch of a newly completed show unit that reflects the concept “Crafted to Live. Ready to Own.” — a lifestyle thoughtfully designed to truly meet the needs of modern residents.
Design & Decor, a leading interior design and decoration company under the SB Furniture Group, continues to create refined living experiences under the concept “Crafted Design. Curated Living. Masterpiece Home.” The brand aims to elevate interior design beyond aesthetics, positioning it as an essential part of a truly functional and meaningful living experience.
With extensive experience collaborating with leading developers on show unit projects, Design & Decor has consistently demonstrated its expertise across all dimensions of design — balancing beauty, functionality, and a deep understanding of contemporary lifestyles. This has earned the brand strong recognition among both business partners and customers alike.
One of Design & Decor’s key strengths lies in its ability to interpret modern living trends and seamlessly integrate them with high-quality products, supported by a team of professional designers capable of delivering highly personalized design solutions tailored to individual preferences and lifestyles.
The brand’s flagship stores located at CDC, Ratchapruek, Pattaya, and Phuket serve as comprehensive hubs for interior design and decoration services, catering to diverse and specialized client needs.
Building upon this strong foundation of expertise, Design & Decor is expanding its role into a full-scale lifestyle experience creator through its collaboration with Noble Development on the Noble Aqua Riverfront Ratburana project. The partnership introduces a “Ready to Own” model alongside “One Stop Design Solutions” under the concept “Crafted to Live. Ready to Own.” — delivering homes that are fully prepared for immediate living from day one.
Mr. Pidet Chawaldith, Executive Director of SB Furniture Group, stated: “This collaboration with Noble Development begins with Noble Aqua Riverfront Ratburana as our first project, with plans to expand into additional projects in the future under the concept ‘Crafted to Live. Ready to Own.’ Our goal is to deliver a complete living experience where homeowners can move in and begin living immediately.
This concept goes beyond simply offering fully furnished homes; it reflects our commitment to elevating design services that truly cater to every dimension of our customers’ lifestyles through our One Stop Design Solutions model, which provides end-to-end services while minimizing the complexity of home management.
Customers will also benefit from our Personal Interior Consultant service, where professional designers provide personalized consultations by analyzing each client’s preferences, lifestyle, and functional requirements to create spaces that genuinely reflect their needs. Our team has extensive experience serving luxury clientele and understands the expectations of high-end homeowners exceptionally well.
With our comprehensive interior design expertise, we are able to deliver move-in-ready homes efficiently while maintaining clear quality standards and effective budget management — ensuring customers receive homes that perfectly suit their lifestyle and are ready for immediate living with confidence from day one.”
Meanwhile, Noble Development views this collaboration as a new form of value-added innovation for the real estate market. Noble Aqua Riverfront Ratburana serves as the prototype for the “Ready to Own” service model, designed to meet the demands of modern living by seamlessly integrating property development with comprehensive interior design solutions to deliver a complete living experience from the very first day.
Ms. Padaporn Moolsart, Executive Vice President, Business Development 3 of Noble Development, commented: “Our collaboration with Design & Decor allows us to bring the ‘Ready to Own’ concept to life in a tangible way. Customers no longer need to start decorating from scratch. Instead, they can rely on experienced professionals through our Personal Interior Service, which offers customized designs tailored specifically to each individual’s lifestyle.
This approach not only saves time but also increases customer confidence in the decision-making process. At the same time, it creates value on multiple levels — from comprehensive service experiences to emotional value that reflects each resident’s identity. It also reinforces our key proposition: a home that is truly ready for immediate living, which aligns perfectly with the expectations of today’s luxury homebuyers.”
Customers interested in Noble Aqua Riverfront Ratburana and other Noble residential projects can receive personalized consultations through Design & Decor’s Personal Interior Service, where experts provide close guidance on home design and decoration solutions tailored to individual lifestyles and preferences.
The public is also invited to experience the official Flagship Show House Launch on 9–10 May 2026 at Noble Aqua Riverfront Ratburana, an exclusive single-detached riverside residence project along the Chao Phraya River. The event will feature the first fully designed and furnished show house by Design & Decor, along with special activities that allow guests to explore personalized home design concepts under the theme “Crafted to Live. Ready to Own.”
This collaboration between Design & Decor and Noble Development reflects the growing direction of modern residential development — where “living experience” is placed at the center of every aspect of the home from the very beginning, perfectly addressing the evolving expectations of today’s luxury homeowners.
For exclusive early access to the new show house, please contact Line OA: @noblerarity
