Euro Creations PCL Advances 2026 Strategy Toward Sustainable Growth
Strengthening Luxury Brand Portfolio – Targeting UHNWI – Transforming Showrooms into Art & Living Spaces
Euro Creations Public Company Limited (EURO) is moving forward aggressively in 2026 with a proactive business strategy and a strong portfolio of world-class brands. The company continues to deliver elevated lifestyle experiences, ensuring products and services are executed according to plan.
Chief Executive Officer Kevin Gambi stated that the company is focused on efficient cost management and expanding its presence in the Ultra High Net Worth Individual (UHNWI) segment. Most recently, EURO launched the exhibition “Dialogue: A Conversation of Art, Space and Icons”, transforming its showroom into an Art & Living Space to inspire a community of art and design enthusiasts while supporting long-term growth.
Kevin Gambi, Chief Executive Officer of Euro Creations PCL (EURO), a specialist in Living & Lifestyle solutions that redefine living spaces through globally renowned brands, revealed that in 2026 the company expects continued growth from the previous year. This outlook is driven by proactive business management and a strong international brand portfolio that delivers refined lifestyle experiences to customers while ensuring operational excellence.
At the same time, the company is creating new opportunities by introducing additional luxury brands and organizing exhibitions to expand its customer base and generate long-term growth opportunities. EURO aims to serve all purchasing segments, particularly the growing UHNWI segment, in line with the expansion of the luxury real estate market and increasing demand for high-quality products that reflect personal identity and lifestyle. The rise of Wellness and Sustainable Luxury trends further supports this growth.
“Beyond our proactive strategy, in 2026 we will continue to focus on efficient cost management,” Kevin said. “Following our success in leveraging economies of scale, we have been able to distribute fixed costs more effectively as sales volumes increase. At the same time, our showrooms have received positive responses, and EURO’s diversified portfolio, covering all customer segments, has been well received.”
“Dialogue: A Conversation of Art, Space and Icons”
EURO recently launched “Dialogue: A Conversation of Art, Space and Icons”, an art exhibition featuring two renowned artists, Sombool Homtienthong and Orginjonathan Orginakij. The exhibition invites visitors to experience a harmonious integration of art, design, and lifestyle from 19 February to 17 May 2026 at Euro Creations, Thonglor Soi 5.
This exhibition transforms EURO’s showroom into a true Art & Living Space, blending fine art with globally acclaimed lifestyle brands such as Molteni&C and Poltrona Frau. The showcase communicates a refined way of living through the perspectives of contemporary artists and internationally recognized design icons.
Molteni&C Zone
The Molteni&C zone presents works by contemporary artist Sombool Homtienthong, whose artistic journey bridges Thailand and Europe. He holds a Master’s degree from the Academy of Fine Arts, Munich, and has received grants from the City of Munich, including the prestigious “Förderpreis” award, affirming his international recognition.
He represented Thailand at the 57th International Art Exhibition – Venice Biennale, and his works are included in prominent collections such as Four Seasons Hotel Bangkok at Chao Phraya River and Singapore Art Museum. His notable series The Unheard Voice is permanently exhibited at DIB Bangkok.
His distinctive abstract paintings intertwine color, line, and negative space, forming what may be described as an “emotional home.” Through layered pigments and rhythmic strokes, viewers are invited to discover inner calm and meaning beyond language.
Poltrona Frau Zone
The Poltrona Frau zone features works by abstract artist Orginjonathan Orginakij, who expresses social perspectives through his art while also serving as a lecturer at Rajabhat Rajanagarindra University in Chachoengsao.
His works create a dialogue between art and furniture design by pairing the tones, materials, and textures of Poltrona Frau furniture with his visual language. The harmony of color and tactile elements in his paintings complements the material excellence and craftsmanship of the brand. His works can also be viewed in prestigious locations such as Rosewood Bangkok and Scope Langsuan.
A Spatial Dialogue Between Art and Living
By placing artworks alongside iconic furniture pieces within real living environments, the exhibition creates a “spatial dialogue” among viewers, design, and art—resulting in a living aesthetic experience rich with meaning. This reflects the shared philosophy of Molteni&C and Poltrona Frau, which view furniture not merely as objects but as integral elements of lifestyle, culture, and emotion.
Dialogue: A Conversation of Art, Space and Icons seamlessly merges art and design, inviting visitors to explore the relationship between art, space, and living through a contemporary perspective that harmonizes the world of artists with real-life living.
This exhibition further reinforces EURO’s strategy to build a strong community by connecting global brands with contemporary art, elevating experiences for customers, investors, and art enthusiasts alike. It also supports customer base expansion and long-term business growth.
The exhibition runs from 19 February to 17 May 2026 and is open daily from 10:00 AM to 7:00 PM at Euro Creations, Thonglor Soi 5. Admission is free of charge. This event is ideal for art lovers, design enthusiasts, and those seeking fresh inspiration for living—and should not be missed.
