Last Months front Cover of REm features The Riviera Groups Latest Luxury High-rise Condominium named “Santa Monica’. Standing 34 Floors high and featuring more facilities than any other Riviera Product to date. We knew this was something special, but what we didn’t know was that they would have ques of agents forming daily at their showroom 3 Weeks before the pre-launch. Yes, you read that right…3 WEEKS!
Speaking to Sukanya Gale, Co-Owner of The Riviera Group with her Husband Winston, we found out briefly certain things of interest.
REm: Why this Location?
SG: It’s perfect for the Market today and tomorrow. Everywhere is getting built up, it’s not so great. This is Luxury High-Rise living with a real sense of separation and exclusivity. Others, will follow in years to come once we’ve finished for sure, but for a while at least, owners can see, live and enjoy how unique and special this location is.
REm: Yes, I’ve seen the Map, seems it has great access routes.
SG: Exactly. Sukhumvit Road, 2nd Road close to Riviera Jomtien and 2 other Roads off busy Soi Chaiyapruk, its surprising it’s not been done before.
REm: Affordability and Facilities, can you tell us more.
SG: Well, looking at the Market generally, Santa Monica is incredibly affordable compared to the competition generally. The amount of Facilities makes it simply one of the best investment proposals around Pattaya today.
3 Weeks of Queing?
REm: Talk of the Town then, you had ques of Agents for 3 Weeks before the Weekend opening – is this true or an exaggeration.
SG: Its actually true. We started with 3 agents, then it just grew and grew daily. By the end of the first week with 2 weeks to go, 20 Agents were registered and had people sat their daily so they could get the units they wonted first. Agents then just kept coming and coming.
REm: That’s crazy, how much do you mind me asking have you sold then and what’s left?
SG: We’ve sold around 65% or 1.3 Billion (Thai Baht). Many Thai buyers and of course a good mixture of Foreign. We surprisingly have more than 10% Foreign Quota left. Buyers took units we thought would sell slower and we seem to have lots of quality sea view units available so from our point of view, we are very happy.
LA Theme and Tone
REm: So, Malibu was a huge success, seems Santa Monica is going down the road to following in the same way. The LA theme, this I am guessing is intentional?
SG: Yes, completely. We love the tone and style of life in that area, having visited their many times, we understand the similarity to where we are here in many ways, yet still, both places are very different. The concepts work, they complement each other well (Malibu and Santa Monica). Malibu is 99% sold now, so we did a few things right there.
REm: So there may be another or even more LA Sister themed projects in the future then?
SG: Who knows, maybe. Certainly, for us, it works well. The interior design has been met with positive feedback as well as the unit layouts. As a package, we do tick the boxes and that’s what Investors and general buyers want. Long-term, buyers and agents all make good money from Riviera as we finish off buildings to the highest standards. Like Winston has often said, “it’s all in the details”.
Well, there you have it. Another crazy launch weekend for The Riviera Group. Ocean Drive as we remember sold similar in a weekend not that long ago, then Malibu did basically the same over 2 stage launches and now Santa Monica. Seems a trend has fully appeared. It takes years to build a brand and a trusted business, we know here at REm very well. It’s clear to see today what The Riviera Group has done. Strong Brand, trustworthy and beautifully designed products at the very end. We will hopefully report back later in the year to see how they have progressed and keep our eyes open for anything new they may have for the market in 2025.
