Irin Property has announced a strategic partnership with La Vie Hotels & Resorts, a leading international hotel management group, to bring the NOOE lifestyle brand to Thailand through the launch of NOOE Paradisia Bangsaray. This collaboration aims to strengthen the management and positioning of the luxury beachfront development previously known as Paradisia Irin Luxury Pool Villa, a project valued at over 1 billion THB.
A Strategic Move in the EEC Corridor
Ms. Irinraya Patthanawiranon, Executive Director of Irin Property Co., Ltd., stated that the Bangsaray area has seen continuous development under Thailand’s Eastern Economic Corridor (EEC) plan, which includes major infrastructure such as U-Tapao Airport expansion and a high-speed railway connecting three major airports. With its growing appeal to both Thai and international investors and tourists, Irin Property identified a prime opportunity to enhance its offering through this collaboration.
Global Management with Local Appeal
La Vie Hotels & Resorts is among the fastest-growing hotel management companies in Asia-Pacific, with partnerships that include global hospitality giants like Accor, Marriott, Radisson, Wyndham, and IHG. The NOOE brand was recently launched with its first property in the Maldives, and now makes its debut in Thailand with the NOOE Paradisia Bangsaray project.
Ms. Irinraya expressed pride in the partnership, highlighting that the NOOE brand will bring global-standard hospitality management to Bangsaray, offering a unique blend of lifestyle, dining, and wellness tailored for today’s discerning travelers and investors.
A Lifestyle Destination Like No Other
Mr. Jerry Xu, CEO of La Vie Hotels & Resorts (Thailand), emphasized that NOOE was developed specifically to balance lifestyle and investment returns. He noted Bangsaray’s strong potential, especially with U-Tapao Airport evolving into a 24-hour entertainment and airport city hub. The collaboration aims to serve couples, families, and groups of friends alike.
Mr. David Ray, Senior Director of Growth and Development for La Vie Hotels & Resorts Asia, added that NOOE Paradisia Bangsaray will deliver a unique coastal luxury experience. The project features a design inspired by the form of yachts, bringing a sense of refined leisure and privacy. Each unit includes a private Jacuzzi pool and offers full sea views, just 30 meters from the shoreline.
Project Highlights:
- Concept: “Harmony of Sea & Stone”
- Total: 100 Units
- Buildings: 2 buildings, each 7 stories
- Location: Just 30 meters from Bangsaray Beach
- Room Types: Studio and 1-bedroom units (46.2 – 97.7 sq.m.)
- Features: Private Jacuzzi pools, exclusive water curtain, full furniture package
- Design Themes by Floor:
- 2nd Floor – Sunrise Marina (Sandstone-inspired)
- 3rd Floor – Indigo Paradise (Ocean Blue)
- 4th Floor – Marine Green (Tropical tones)
- 5th Floor – Warm Ocean Beach (Sunshine-inspired)
- 6th Floor – Sandsurge (Sand and Shell)
- 7th Floor – Among the Clouds (Sunset Vanilla)
Amenities & Activities:
Water sports: kayaking, banana boat, squid fishing, jet ski, speed boat, snorkeling
Rooftop bar and nightlife space
Glass House-style multi-purpose room
Private dinners and exclusive island tours
Investment Opportunity:
The project offers guaranteed investment returns of 6% per year for 10 years. Unit prices range from 7.99 to 25 million THB, averaging 220,000 THB per square meter. The hotel management model ensures investors do not need to worry about maintenance, tenant sourcing, or operational management.
Strategic Location:
Bang Saray is a rapidly developing area under Thailand’s Eastern Economic Corridor (EEC) initiative. The region is set to benefit from major infrastructure projects, including the U-Tapao Airport City and high-speed rail connections linking three major airports. This strategic location is expected to attract both domestic and international investors and tourists.
About NOOE Brand:
NOOE is La Vie Hotels & Resorts’ upscale lifestyle brand, launched in 2023. The brand focuses on providing a balanced lifestyle experience, blending work, play, relaxation, and wellness. The first NOOE property, NOOE Maldives Kunaavashi, features 72 overwater bungalows and villas, offering a holistic and romantic escape. Contact Information: Website: www.paradisiairinluxurypoolvilla.com Phone: +66 88 789 4459 Email: [email protected]
