KONCEPT Furniture Partners with Supalai to Elevate the Home Furnishing Experience via Supalai Marketplace on the SABAI Application

KONCEPT Furniture has partnered with Supalai Public Company Limited to bring quality, design-led furniture to Supalai Marketplace, a new feature on the SABAI Application that brings together products and services for modern living on a single platform. Through the collaboration, Supalai residents can conveniently shop for KONCEPT Furniture and enjoy exclusive discounts of up to 30% via the application.

The partnership reflects KONCEPT Furniture’s commitment to creating furniture solutions that meet the evolving lifestyles of a new generation, combining thoughtful design, functionality and smart use of space. The collaboration also connects the home-buying journey with the home furnishing experience, helping residents create spaces that support every aspect of modern living.

Pidech Chawaldit, Executive Director of the SB Furniture Group, said KONCEPT Furniture is committed to developing furniture that responds to the lifestyles of today’s generation through the integration of design, functionality and innovative solutions.

“Our partnership with Supalai connects the home-buying and home-furnishing experiences through an accessible digital platform, while giving Supalai residents greater convenience and exclusive privileges when shopping for quality furniture from KONCEPT Furniture. We believe a home that truly supports its residents begins with designing spaces around the way they live, and this collaboration will help enhance the living experience from the very first day they move in.”

Thanyarat Panyarat, Assistant Managing Director, Marketing and Sales Division, Supalai Public Company Limited, said consumers today place equal importance on the quality of their homes and services that make everyday living more convenient. Supalai has therefore continued to enhance the SABAI Application, introducing Supalai Marketplace to connect residents with a curated selection of trusted brands.

“KONCEPT Furniture is a well-established furniture brand offering comprehensive solutions for home furnishing. Through SABAI Application, our residents can conveniently select furniture that suits their lifestyles while enjoying exclusive benefits.”

Busarin Rungthanakul, Director of High-Rise Marketing and Sales, Supalai Public Company Limited, added that Supalai Marketplace marks the beginning of the SABAI Application’s evolution into a platform that connects residents with all aspects of community living.

“In the future, we plan to develop SABAI into a broader community platform where residents can buy, sell, exchange products and share services with one another more easily. We will continue to introduce new features and services to make SABAI a comprehensive hub for the Supalai community.”

Through the collaboration, Supalai residents can shop for KONCEPT Furniture across a wide range of categories, including living room, bedroom and dining room furniture, as well as smart storage solutions designed to maximise available space. Exclusive benefits make furnishing a home more convenient and rewarding.

The partnership between KONCEPT Furniture and Supalai highlights a shared vision of connecting home selection, interior furnishing and digital convenience through a single platform. Supalai residents can now shop for KONCEPT Furniture and access exclusive privileges through Supalai Marketplace on the SABAI Application, available via the App Store and Google Play.