After announcing this spring the return of Les Journées Particulières, LVMH is sharing the full program for this 6th edition, which will take place from October 16 to 18, 2026. For three days, 46 Maisons will exceptionally open 65 venues in 11 countries, offering the public many new experiences and several openings accessible for the first time.
Workshops, manufactures, cellars, family homes, archives, iconic boutiques will invite visitors to meet the women and men behind the Maisons, and to discover the expertise and heritage that bring their creations to life.
An exceptional program across 65 venues in 11 countries
Created in 2011, Les Journées Particulières allow the public to discover the behind-the-scenes of the LVMH Group’s Maisons for free and to meet those who embody their savoir-faire.
On the occasion of this 6th edition, new venues will open their doors, while some visits will continue into the evening.
«With this new edition of Les Journées Particulières, we wanted to return to the very origin of the dream: the places where our Maisons are rooted, the territories that inspire them, and those who bring them to life. By opening 65 venues around the world, we want to offer the public much more than a visit: an encounter with what deeply shapes the identity, quality of our products, and excellence of our Maisons. » Antoine Arnault, Image & Environnement, LVMH
With “At the Source of Dreams” as its theme, this edition invites the public to discover where creation begins, highlighting three essential dimensions of the Maisons’ excellence: nature, culture and craft.
Nature, because every creation begins with materials, terroirs, landscapes and the living world, all of which inspire the Maisons and enable the highest level of quality, a commitment illustrated in particular by 4.3 million hectares of natural habitats preserved or restored and by 99.9% of grapes from LVMH vineyards certified for sustainable viticulture.
Culture, because each Maison is rooted in a living history and heritage, largely embodied by historic sites.
Craft, finally, because excellence takes shape in the hand, in precision, and in transmission, carried within the Group by 280 métiers and more than 320 Virtuosos.
Catalogue of experiences
In Paris, the CELINE ready-to-wear workshops, located on Rue Vivienne in the Hôtel Colbert de Torcy, will open their doors for the first time. Paris Match will unveil its archives room, never before opened to the general public, offering a unique insight into 75 years of press photography. La Samaritaine will offer an exclusive experience in the very early hours of the day, in a suspended moment in the heart of Paris.
Louis Vuitton will also open several emblematic locations, from the historic Atelier d’Asnières and the family home to the Abbaye Vendôme, in Loir-et-Cher, where leather craftsmanship specialized in precious leathers will be highlighted. In Switzerland, La Fabrique du Temps Louis Vuitton will reveal its watchmaking savoir-faire, while in Italy, in Fiesso d’Artico, the Shoe Manufacture will illustrate the Maison’s excellence between traditional craftsmanship and innovation
In terroirs and heritage sites, the Hennessy Cooperage in Cognac will welcome visitors to discover a savoir-faire essential to the crafting of the Maison’s cognacs. In Champagne, Veuve Clicquot will open the vineyard of the Manoir de Verzy, in the footsteps of Madame Clicquot, while the Château de La Colle Noire, Christian Dior’s residence, will invite visitors into the couturier’s intimate world.
Internationally, several openings will underscore the global reach of the event: Casa Loewe in Madrid, centered on the art of weaving; the Loro Piana site in Ghemme, Piedmont, dedicated to the art of knitwear; the historic Bvlgari Via dei Condotti store in Rome; the Tiffany & Co. Bird on the Rock creation workshop in New York; a new event in Shanghai bringing together several Maisons around French savoir-faire; and the opening to the public of Belmond’s Mount Nelson in Cape Town.
Some experiences will also stand out for their exclusive or inclusive nature, such as Guerlain’s Réserve des Sublimes, accessible to a few visitors, or sign language masterclasses offered by Sephora in São Paulo.
An encounter with savoir-faire and those who embody it
Beyond the venues themselves, Les Journées Particulières remain above all an invitation to meet the artisans, experts, creators, and teams who bring the Maisons to life every day. By opening their doors to the public, the Maisons showcase the precision of gestures, the demanding techniques, the quality of materials, and the vitality of a living heritage in constant transmission.
On the occasion of Les Journées Particulières, Antoine Dupont, LVMH and Louis Vuitton Ambassador, visited the Group’s workshops to motivate the teams preparing to welcome the public. His intervention echoes what drives the Maisons as the event approaches : collective commitment, precision of gesture, preparation, and the desire to transmit. It is this momentum that will animate, within the Maisons, all those who will welcome the public next October.
From now on, the public can discover all the open locations and proposed experiences on the Les Journées Particulières website. A dedicated newsletter will be made available to keep you informed about event updates and registration details. Registrations will open during September 2026 on Les Journées Particulières 2026 – LVMH
Source: LVMH
