MEYER Group Demonstrates Its Strength

NEWS |

November 21, 2025

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Opens the Largest Cookware Manufacturing Facility in Thailand
Reinforcing Over 35 Years of Leadership in Home Cooking**

Transforming “Economic Uncertainty” into Opportunity as Thais Return to Home Cooking

Launches Prestige cookware and kitchenware for the first time in Thailand’s Mass Market
Aims for 25% Sales Growth in 2026

MEYER Group, one of the world’s Top 2 leaders in the global cookware industry, has operated in Thailand for more than 35 years under Mirex (Thailand) Co., Ltd. The company showcases its strength by opening the largest cookware manufacturing and innovation hub in both Thailand and the MEYER Group globally. The facility spans over 103 rai with a total investment of over THB 7 billion, located in Laem Chabang Industrial Estate, Chonburi.

At the same time, the company introduces the Prestige “Made to Last” Stainless Steel Collection, marking the brand’s first-ever entry into Thailand’s mass market. Under the concept “Everything for Your Kitchen,” the brand aims to increase sales by 25% in 2026, supported by research highlighting that economic uncertainty has encouraged more Thais to cook at home.

Joseph Loh, General Manager and Director of Mirex (Thailand) Co., Ltd. and Meyer Industries Co., Ltd., stated:
“MEYER Group is a global leader in cookware and bakeware technology, known for its advanced expertise in design and world-class manufacturing standards. Our facility, Meyer Industries Co., Ltd., occupies more than 103 rai, with over THB 7 billion invested in land, buildings, machinery, and production technology. Our production capacity exceeds 120,000 pieces per day, with 97% exported to key international markets including the United States, Canada, Mexico, Colombia, the United Kingdom, Hong Kong, Taiwan, China, Singapore, Australia, and the Middle East.

In 2024, we generated more than THB 4 billion in revenue. In Thailand, we distribute MEYER, CIRCULON, Essteele, ANOLON, and Prestige under Mirex (Thailand). Opening our production and innovation facilities to the media reinforces our brand image and builds sustainable trust among consumers of all generations, under the concept **‘If you cook, you’re a chef.’”

Mr. Komkrit Wongkaweewattanakul, Production Director of Meyer Industries Co., Ltd., added:
“Across our 103-rai facility, we integrate internationally certified production technologies with the expertise of our skilled workforce. The plant includes packaging design and manufacturing buildings and specialized cookware production units, including stainless steel, aluminum and hard-anodized aluminum, and nonstick coating lines.

Every stage is strictly quality-controlled to ensure safety and the highest manufacturing standards. Our commitment to excellence has earned numerous global recognitions. Recently, we received the Excellence in Cookware Award from the UK Excellence in Housewares Awards 2025 for the Circulon Scratch Defense Clad product, along with the Sustainability Product Quality Award from a major Thai retailer.

We are fully committed to a systematic Net Zero production approach, emphasizing environmental sustainability and community responsibility through the principles of reducing GHG emissions, reducing landfill waste, and maintaining strong CSR practices.”

Mr. Thanawat Atichat, Production and Development Manager at Meyer Industries Co., Ltd., stated:
“The Prestige Made to Last collection is designed to meet the needs of every home cook. Made from high-quality stainless steel, the cookware is highly resistant to scratches and features an induction-ready base for even heat distribution, eliminating hot spots. It is compatible with all stovetops, including induction cookers.

With uncoated, food-contact surfaces, users can be assured of safety with no harmful chemicals. The phenolic handles provide a firm, comfortable, and heat-resistant grip. The collection includes a full range of cookware and kitchen tools, including products for baking enthusiasts, offering joyful cooking experiences for today’s new generation of home cooks.”

Joseph Loh further explained:
“The launch of Prestige Made to Last under Mirex (Thailand) marks our entry into Thailand’s mass market, valued at over THB 1 billion. Prestige, a globally trusted cookware brand, will offer competitive products starting at affordable price points, backed by superior manufacturing technology and quality.

Our strategy is driven by four key pillars:

Branding & Communication – Strengthening trust through mass media and social-media influencers to reinforce our Home Cooking leadership.
Product & Consumer Insight – Using deep consumer insights to continuously develop products that match evolving consumer behaviors.
Channel & Accessibility – Creating a seamless omnichannel experience across department stores, social media, and our website potsandpans.in.th to match modern urban lifestyles.
Collaboration & Campaigns – Partnering with leading retailers and major e-commerce platforms.

With these strategies, we are confident in achieving a 25% increase in sales by 2026.” He concluded: “Despite challenges brought on by economic uncertainty in Thailand, we see a significant opportunity. Our consumer insight research shows that modern Thais aged 18–45 living in condos and homes are cooking more—an increase of 10–15%—driven by rising interest in health, economic pressures, and higher living costs. This aligns with The1 Insight (Sep 2025), which reports that slow economic conditions are leading more Thais to cook at home. We expect the cookware market to grow an additional 5% in 2026.”