Miele Thailand, the premium kitchen appliance brand from Germany, celebrated its 10th anniversary in Thailand with an intimate and meaningful gathering at the Miele Lounge, Bhiraj Tower @EmQuartier. The evening was more than a milestone celebration—it was a heartfelt reunion of friends, partners, and people who have grown alongside Miele Thailand over the past decade. Set in an atmosphere that truly reflected the brand’s identity—elegant, warm, and thoughtfully detailed, the night embodied everything Miele stands for. The event was attended by celebrities such as Naphaporn Bodiratnangkura, Vipada Donavanik, Chanintr Sirisant, Pavichaya Phavichitr, Tharis Toranavikrai, Pitiphatr Buri, Badipol Chutrakul and Kanokon Limkumnerd.
One of the most memorable moments of the evening was a beautiful speech delivered by H.E. Dr. Ernst Wolfgang Reichel, Ambassador of the Federal Republic of Germany to Thailand, who shared insights on the values of German craftsmanship, precision, and the strong relationship between Germany and Thailand. His words resonated deeply with guests and added great meaning to the occasion.
The celebration was further honored by the presence of Dr.Axel Kniehl, Board of Director – Sales and Marketing of Miele, and Ruttakorn Oranphanskul, Country Manager of Miele Thailand, who reflected on the brand’s 10-year journey in Thailand. Both expressed sincere gratitude to Miele’s business partners, chefs, and friends who have continuously supported and walked alongside the brand with trust and shared values.
A Culinary Experience by Friends of Miele
The dining experience of the evening was presented not simply as a menu, but as a shared moment.
Chef Thomas and Chef Mathias Sühring, world-renowned German chefs with three Michelin stars, and long-standing Friends of Miele, created an exceptional live-cooking experience using Miele appliances—bringing together precision, passion, and creativity in every dish.
As the evening progressed, guests were invited outdoors to the rooftop balcony of the Miele Lounge, where desserts were delicately crafted by École Ducasse Nai lert Bangkok Studio, set against the stunning night skyline of Bangkok.
The celebration was beautifully concluded with signature cocktails curated by Phillip Bischoff the mixologist from BKK Social Club, Four Seasons Hotel Bangkok, a venue recognized as one of the World’s 50 Best Bars—adding a final touch of global excellence to the night.
Miele — Choosing Only the Best, for Those Who Matter
Every detail of the celebration was carefully curated, from the venue and culinary partners to the flow of the evening itself. For Miele, choosing the best is never about display; it is about respecting quality, trust, and long-term partnerships with those who truly matter.
Ten Years of Gratitude, One Shared Path Forward
This 10th anniversary marked a moment of gratitude for every belief, every collaboration, and every friendship that has shaped Miele Thailand’s journey. Looking ahead, Miele remains dedicated not only to product excellence, but also to standing beside its customers and partners through attentive after-sales service and long-term support, as it enters its next decade together. Guided by a philosophy upheld for over 126 years: “Immer Besser – Forever Better.”
