COVA Opens Its First Southeast Asia Flagship Store at One Bangkok, Bringing Over Two Centuries of Milanese Heritage to the Heart of Bangkok
A symbol of Italian excellence and refined lifestyle has officially arrived in Southeast Asia. COVA, the legendary Milanese maison, is proud to announce the opening of its first flagship store in Thailand at One Bangkok, the city’s new world-class landmark destination in the heart of Bangkok. The flagship store will officially welcome guests from Saturday, 27 June 2026 onwards.
Founded in 1817 beside the renowned Teatro alla Scala opera house in Milan, COVA has spent more than two centuries serving as a gathering place for prominent figures, artists, and members of Italy’s cultural and intellectual circles. Over time, it has become internationally recognized as a symbol of Milanese elegance, craftsmanship, and hospitality.
The opening of COVA Thailand marks the arrival of the brand’s authentic spirit from Via Montenapoleone, Milan, to Bangkok—a vibrant city celebrated for its energy, modernity, and diverse lifestyle culture. While embracing its new home, COVA remains firmly committed to its founding values of exceptional quality, artisanal craftsmanship, and impeccable service.
At the heart of the flagship store is the iconic Bancone, featuring an espresso bar and pastry counter that embody COVA’s renowned savoir-faire. Here, master pastry chefs continue to preserve and celebrate generations of artisanal expertise, creating handcrafted delicacies that reflect the maison’s rich heritage.
Guests will be invited to indulge in a world of refined flavors through exquisite chocolate pralines, delicate pastries, and the celebrated COVA Panettone—the brand’s signature traditional Italian sweet bread, renowned worldwide for its light, airy texture and carefully selected candied fruits. Every creation is crafted with meticulous attention to detail, reflecting COVA’s enduring belief that true excellence cannot be rushed.
COVA Bangkok also brings the rhythm and elegance of daily life in Milan to the Thai capital. From a perfect Italian espresso in the morning, to a leisurely lunch featuring the iconic Risotto alla Milanese, an afternoon Merenda, and the cherished Italian tradition of Aperitivo in the evening, the flagship offers a seamless journey through the day. It is designed as a destination where every moment can be savored by those who appreciate the art of living well in the heart of Bangkok.
The arrival of COVA at One Bangkok marks a new chapter for the historic Milanese maison in Thailand. The flagship introduces experiences rooted in the brand’s rich heritage while adapting them to Bangkok’s contemporary lifestyle. Operated by Boonlapho Co., Ltd., the official importer and distributor of COVA in Thailand, the store remains dedicated to upholding the maison’s values of craftsmanship, heritage, and exceptional service standards.
COVA warmly invites Bangkok to discover the true essence of Italian hospitality and experience a legacy of excellence that has endured for more than two centuries.
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