Proud Group, in collaboration with its supporting partners including AOP World Co., Ltd., Toyota Motor Thailand Co., Ltd., Siam Commercial Bank Public Co., Ltd., Krungthai Bank Public Co., Ltd., Chang International Co., Ltd., Attention Co., Ltd., Gulf Energy Development Public Co., Ltd., Birdie Buddy, Maison Royal Co., Ltd. (Her Highness), Mitsuada Group Co., Ltd., G-Soul Life, and TaylorMade Golf Thailand, is hosting the “PAPPLE Series Hua Hin 24” charity golf tournament. The event will bring together over 20 of the world’s best golfers, including LPGA professionals and leading Thai golfers such as Pro Mo, Pro Me, Pro Arm, Pro Wan, and Pro Khao Klong, along with business leaders from various industries to compete and auction memorabilia from the golfers. Proceeds, after expenses, will be donated to fund educational resources for underprivileged schools in Prachuap Khiri Khan province, and the event will be held at Black Mountain Golf Club in Hua Hin.

The PAPPLE Series is a charity golf event that perfectly blends sports and lifestyle, aiming to establish Hua Hin as the first Sport Lifestyle Golf Destination in Thailand. The goal is to attract both Thai and international tourists and golfers to experience a unique combination of sports and travel, creating one-of-a-kind experiences for visitors seeking both golf and relaxation amidst the natural beauty of the sea and mountains. Due to positive responses from both Korean and Thai tourists, Hua Hin has become one of the top three tourist destinations in Thailand. Furthermore, Hua Hin holds high potential for development as a Golf Destination, featuring world-class golf courses set against beautiful landscapes with ocean and mountain views.

Proud Group, a leader in developing Integrated Entertainment and Resort Destinations in Thailand, recognizes the needs of a new generation of tourists and has organized “PAPPLE Series Hua Hin 24” as the largest charity golf event in the country. This initiative seeks to position Hua Hin as a Sport Lifestyle Golf Destination and support sustainable tourism by integrating sports, lifestyle, and tourism in a sustainable manner.

Mr. Pasu Liptapanlop, Executive Director of Proud Group, stated, “PAPPLE Series Hua Hin 24 is an event that uses golf to create value for society, helping promote tourism and enhance the tourism value of Hua Hin. It also supports education and skill development for schools in Prachuap Khiri Khan by directing proceeds to build sports development resources, such as playgrounds, to create opportunities for children to learn and play sports. Additionally, the event helps develop Hua Hin as a sustainable destination in terms of the environment and social responsibility.”

This event is not only about promoting tourism and golf but also about fostering business relationships (Business Connections) through networking and dialogue among participants, while maintaining environmental standards (ESG) and social responsibility.

The PAPPLE Series has received an excellent response as it is a unique charity golf tournament, the first of its kind in Thailand, where points in the competition are converted into donations. Participants can also develop their golf skills with world-class golfers throughout 18 holes, while enjoying luxury accommodations at Intercontinental Hua Hin Resort and exceptional meals from the Jarat Restaurant, offering Michelin-star-level fusion dishes using high-quality local ingredients from Hua Hin, such as smoked blue crab and pickled somjeed. The event also aims to create business connections with the shared goal of enhancing corporate social responsibility and environmental awareness (ESG), while elevating Hua Hin as a Golf Destination that preserves green spaces amidst the beauty of nature, both the sea and mountains.

Get ready for the upcoming PAPPLE Series Hua Hin 25, which will be even grander, offering opportunities for those interested to participate and experience something truly unique. Stay tuned for updates on instagram.com/papple_series/