PEACE Advances Movie Marketing Strategy with “The PEACE Sense: Peace of Mind You Can Feel” Campaign, Enhancing Residents’ Quality of Life Through “Sabai Jai by PEACE”
PEACE & LIVING Public Company Limited (PEACE) continues to strengthen brand awareness through its Movie Marketing strategy with the launch of “The PEACE Sense: Peace of Mind You Can Feel,” a campaign that brings everyday moments together to highlight the company’s attention to the small details that make life more comfortable. The initiative also enhances residents’ living experiences through the “Sabai Jai by PEACE” application and extends the concept into the wider community through “Spread Peace of Mind: Make Every Journey Home a Journey of Peace.”
Mr. Dome Sirisophon, Managing Director of PEACE & LIVING Public Company Limited, said that beyond developing residential projects that respond to evolving consumer needs and maintaining quality across every dimension, the company remains committed to continuously enhancing the living experience and creating greater peace of mind for its residents.
Most recently, PEACE has advanced its Movie Marketing strategy with the launch of “The PEACE Sense: Peace of Mind You Can Feel,” presenting the brand’s philosophy of care through relatable stories inspired by everyday life. By leveraging its understanding of consumer behaviours and needs, the company has further developed its approach to enhancing residents’ quality of life through a Digital Experience designed to make everyday living more convenient and seamless.
“Through The PEACE Sense: Peace of Mind You Can Feel, we convey our concept through a feel-good short film built around three relatable consumer insights. The stories are designed to entertain, create moments of anticipation and keep audiences engaged, while helping them recognise the sense of ‘peace of mind’ that can be found in everyday living through the small details that have been thoughtfully considered.
“We have also extended this concept into our resident care experience through the ‘Sabai Jai by PEACE’ application, developed as a dedicated platform to support residents from the moment they move into their homes. The application makes managing everyday home-related matters simpler and more convenient, allowing residents to access their PEACE Warranty, home plans and residential regulations, as well as contact and chat directly with the Customer Service & Property Management team.
“Residents can also submit maintenance requests and track their status, receive project news and important announcements, access exclusive privileges and discounts, and collect PEACE Points to redeem rewards. Every feature has been designed to give residents convenient access to care and services in one place, ensuring that ‘peace of mind’ is not simply a brand concept, but a tangible experience in their everyday lives.”
Spreading Peace of Mind Beyond the Home
PEACE is also taking the concept of “peace of mind” beyond the residential environment through the “Spread Peace of Mind: Make Every Journey Home a Journey of Peace” campaign.
The initiative invites residents and employees to place car stickers featuring the message “ถึงบ้านปลอดภัยนะ #findPEACEatHOME” (“Get home safely”) on their vehicles, helping spread positive messages on the road and encouraging fellow motorists to drive carefully so that everyone can return home safely and with peace of mind.
The campaign transforms car stickers into a simple yet meaningful medium for expressing care and concern, while reinforcing PEACE & LIVING’s role as a Living Journey Property Developer—one that goes beyond developing homes to placing importance on every stage of people’s lives, from the journey home to the experience of living there.
More Than 30 Years of Creating Peace of Mind
PEACE & LIVING has been developing low-rise residential projects for more than 30 years, with a commitment to creating experiences of “peace of mind” through thoughtful design, quality and attentive services.
To date, the company has delivered more than 4,000 residential units and continues to develop its projects and enhance its services to ensure that residents can “Live with Peace of Mind with PEACE & LIVING.”
For more information about the Sabai Jai by PEACE application, visit:https://bit.ly/4pOTTz6
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