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Starting today, Twitter will begin rolling out its new verification application process and reviewing public applications for verification on Twitter.

Over the past several months, Twitter has been working to bring clarity to the verification eligibility criteria and launched a new policy shaped by public feedback. Twitter also started enforcing that policy by automatically removing the verified badge from accounts that no longer meet the updated criteria for verification, such as those that are inactive or incomplete. Twitter is grateful for all who participated in the public feedback period and shared ideas for how verification on Twitter can improve.

Today’s application rollout marks the next milestone in plans to give more transparency, credibility and clarity to verification on Twitter. Below, are more about this application process and what’s next in Twitter’s work to help people understand who they’re interacting with on Twitter.

What it means to be verified on Twitter

The blue badge is one of the ways people can distinguish the authenticity of accounts that are of high public interest. It gives people on Twitter more context about who they’re having conversations with so they can determine if it’s trustworthy, which Twitter’s research has shown leads to healthier, more informed conversations.

With today’s application launch, Twitter is also introducing new guidelines for verified accounts on Twitter. These verification guidelines are intended to encourage healthy conversations for the betterment of the Twitter community overall. They follow the philosophy to lead by example, Tweet others how they want to be Tweeted, and serve the public conversation authentically, respectfully and with consideration. As always, all accounts, including verified accounts, must follow the Twitter Rules. And verified accounts that repeatedly violate the Twitter Rules are subject to having the blue badge removed.

Who’s eligible?

To qualify for verification, you must fit the criteria of one of the six categories listed below:

Government
Companies, brands and organizations
News organizations and journalists
Entertainment
Sports and gaming
Activists, organizers, and other influential individuals

In addition to the category-specific eligibility criteria outlined in our verification policy, your account must be complete, meaning you have a profile name, a profile image and either a confirmed email address or phone number. Your account must also be active within the last six months and have a record of adherence to the Twitter Rules. You can read more about ineligible accounts in the verification policy as well.

How can you apply to get verified?

Over the next few weeks, everyone on Twitter will start to see the new verification application directly in the Account Settings tab. If you don’t see this update immediately today, don’t worry! It’s gradually being rolled out to everyone to ensure that applications can be reviewed in a timely manner.

Here’s what the application flow will look like:

Once you submit your application, you can expect an emailed response from us within a few days, but this could take up to a few weeks depending on how many open applications are in our queue. If your application is approved, you’ll see the blue badge automatically on your profile. If you think Twitter made a mistake, reapply 30 days after receiving the decision on your application.

What’s next

While the current verification policy may not represent all of the people who should be eligible to be verified, Twitter is planning to introduce more categories later this year, such as for scientists, academics, and religious leaders. To stay up-to-date with verification, be sure to follow @Verified.

Twitter is also excited to continue expanding the ways people can express themselves on Twitter through their profile and launching new account types. Since the last update, Twitter has been doing ongoing research on automated accounts and plan to introduce this account type in the next few months, with memorialized accounts to follow. Also, Twitter is exploring improvements to the Twitter profile to allow people to better express themselves, such as through an About page. More on all of this soon!

Twitter looks forward to continuing its work to give people more ways to identify and express themselves on Twitter to lead to more informed, healthier conversations.