# The world’s first MR Sales Gallery that allows buyers to virtually customize their ideal home
# Marking three companies’ leadership in real estate and technology industries
The first cross-industry collaboration between Sansiri, Microsoft and Advanced Info Service (AIS) has resulted in a cutting-edge innovation created on advanced mixed reality (MR) technology to be used in real estate industry for the first time in anywhere in the world.
The MR Sales Gallery, seamlessly merges real and virtual worlds, showcasing properties with an interactive and immersive environment which allows buyers to customise their unit design.
Dr Tawicha Trakulyingyong, chief technology officer (CTO), Sansiri Public Company Limited, said:
“We are riding on the vision of Siri LifeTech leading in technology. Today, we revolutionise the industry again by partnering with industry leaders Microsoft and AIS, with a shared vision and aspiration in delivering exceptional customer experience, to launch the innovation created on mixed reality (MR) technology to be used in the real estate industry for the first time in Thailand and the world.
“Our first-of-its-kind MR Sales Gallery virtually simulates property and allow customers to experience it within an interactive environment as well as design and modify the show unit as they wish. With the MR digital platform buying real estate has never been a more compelling experience. Moreover, the innovation serves as baseline for our partners AIS and Microsoft to deepen their technology knowledge and strengthen their business.”
MR combines the best of both immersive virtual reality (VR) and augmented reality (AR), creating enhanced levels of interactions and simulations in the combined real and virtual worlds at the same time.
To have the experience of ‘digital show unit’ the customer simply wears a specially designed holographic computing device to a view hologram and see how it feels to walk around the finished property. Customer can interact with the virtual view using their hands, without the need of the control device, as well as visualise the design and functions of the house to meet their needs, by moving and resizing furniture and decoration items, changing paint color and material choices, and even choosing the view from the window and the ambiance at any time of the day.
With current client trends being to customise, the MR solution simply reinforces Sansiri’s customer-centric approach by allowing buyers the ability to simulate the final product tailored to their preference, giving them a more personalised experience.
Customers can also save the rendered experience as a photograph or a video as a digital brochure for further viewing before making a buying decision.
“Selling property in International markets will become even easier, as prospective customers can have an interactive experience with our projects from anywhere in the world, without the need of travel, speeding up the buying process,”
added Dr Tawicha.
Dhanawat Suthumpun, general manager, Microsoft Thailand, said:
“At Microsoft we are on a mission to empower every person and organisation on the planet to achieve more. Mixed reality combines digital and real worlds and has the potential to help people realise their imagination, connect people’s ideas and open up opportunity to do things that have never been possible. Mixed reality creates new customer experience and new ways of doing business that leverage the unique strengths of the technology.”
Pratthana Leelapanang, chief consumer business officer, Advanced Info Service PLC (AIS), said:
“Our vision is leveraging network infrastructure and digital technology capability in building national digital platform to support business partners across sectors and industries with aim to create modern digital innovation, enhance the competitiveness of business sectors, drive Thailand toward a digital economy, as well as bring a better quality of life to Thai people.
“Today marks a major partnership that brings together industrial expertise from three leaders to deliver a new living experience to consumers. AIS developed a new advanced digital platform customised for mixed reality with our team of digital technology experts who have insightful understanding in the need of modern consumers when it comes to a real estate buying experience.
MR Sales Gallery revolutionises the way property buyers visit show units by giving an even more real experience than ever in viewing and selecting the property that matches their lifestyle. We believe MR digital platform is relevant to real estate business in creating differentiation and strength. This marks our step ahead as the provider of digital platform for all businesses, thanks to our readiness and capability in digital infrastructure, team of experts, as well as global technology partner like Microsoft. Microsoft’s Azure Cloud platform allows AIS to design and customise digital solutions and services that meet specific requirements of each business and create new business models in the market.”
“The first phase of our MR Sales Gallery is expected to be ready for use in Sansiri’s condominium projects this July 2018, with new features and capabilities to be integrated successively to bring a more compelling and mixed reality experience to our customers. This collaboration marks the beginning of bringing a revolutionising cross-industry innovation into action and long-term partnership will continue with aim to develop new solutions and explore the possibility of creating innovation that helps to create a complete living experience,”
added Dr Tawicha.