SC Asset Wins TRANSPORT-DRIVEN COMMERCE TRAILBLAZER Award at GrabAds Trailblazer Awards 2026 for “Free Grab Ride to Visit Your New Home” Campaign
SC Asset Corporation Public Company Limited (SC Asset) has won the TRANSPORT-DRIVEN COMMERCE TRAILBLAZER award at the GrabAds Trailblazer Awards 2026 for its innovative campaign “Free Grab Ride to Visit Your New Home.” The award recognizes the success of a strategic collaboration between SC Asset and Grab, executed by SC Asset’s marketing team, and highlights the effective integration of transportation platforms into creative marketing strategies—seamlessly connecting consumers from the moment of travel through to the home-buying decision.
Mr. Natthakit Sirirat, Deputy Chief Executive Officer – Marketing and Innovation, SC Asset Corporation Public Company Limited, said,
“This award reflects SC Asset’s customer-first marketing philosophy. We do not view brand communication merely as advertising, but rather as creating real experiences that make it easier for customers to access quality homes. Our collaboration with Grab is part of our effort to enhance the customer journey in reaching residential projects. This recognition serves as a strong motivation for our team to continue developing innovative marketing solutions that truly meet consumer needs.”
The GrabAds Trailblazer Awards 2026 marks its inaugural year in Thailand, honoring leading brands and agencies that have created innovative advertising campaigns with positive business impact by leveraging Grab’s ecosystem to connect with consumers. The awards reinforce Grab’s position as a creative marketing solution and advertising platform. In its first year, the program presented 18 award categories to 16 leading brands.
The TRANSPORT-DRIVEN COMMERCE TRAILBLAZER category recognizes campaigns that creatively and effectively integrate transportation platforms with marketing strategies, enabling seamless consumer engagement from the travel journey through to the purchase decision.
This achievement further reinforces SC Asset’s role as a real estate brand that continuously evolves its marketing approach, delivers meaningful experiences tailored to the digital-age consumer, and drives business growth through ongoing innovation.
