SC Asset Corporation Public Company Limited (SC Asset), a leader in high-quality real estate and a prominent innovator in the property development industry in Thailand, has been in the market for nearly 20 years. The brand is recognized for its strong identity in developing high-standard residential properties, earning it a place as a high-end real estate brand that remains in the hearts of consumers. Recently, SC Asset launched a new campaign #SCisQuality, using 10 photographs to convey the company’s commitment to continually improving its products, services, and innovations. This reinforces the company’s position as “SC the Evolution” in its third decade, under the vision of “The Evolution,” which creates value for people and the world, aiming to provide customers with a high-quality living experience.
Ms. Chomchada Kuladilok, Head of Corporate Brand & Communications, shared the background of the campaign, saying, “This year has been challenging for everyone and every business. During this time, we want to offer the best that we have. If you are thinking about giving a gift to someone, especially yourself or your family, ‘quality’ is the best gift you can give. #SCisQuality is not just a slogan; it is in the DNA of every SC employee. This is the essence of our campaign, which tells the story through 10 images that showcase our attention to every detail in the development of products and services, with the aim of delivering happiness and quality as a gift to our customers. We want to offer a worry-free living experience where our customers can feel safe and relaxed.”
Mr. Kittipoj Srithantra, Group Head of Property Development-Low Rise D, added, “We focus on quality from the very beginning, and these qualities are verifiable. In the SC QC app, we provide images of every stage, from land filling to piling, with photos and videos for customers to check at every point. This way, they can see and understand the journey that their homes have gone through. If any issues arise, we are transparent and open about it. Our rule is to address complaints quickly, within 3-4 hours. We ensure this is done every time.”
Furthermore, SC Asset integrates technology into its homes, based on the vision of our CEO, Phong-Natphong Kunakornwong, who wants people to live in their homes with peace of mind, without worrying about their property. Today’s technology acts as an invisible hand, assisting in taking care of the house, which significantly improves the quality of life for our residents. We are confident that SC is not only a leader in quality but also a leader in innovative living solutions.”
SC Asset upholds three core standards in product and service development:
1. Post-Sales Service Standard: Focusing on a worry-free experience for customers regarding home repairs and maintaining a good living standard under the ‘Sunflower Mindset,’ which is dedicated to sincere and willing customer support. This is complemented by the RueJai App, which allows customers to conveniently report issues, track progress, and receive worry-free solutions. Additionally, data is stored in the system to continuously improve service and repair quality, ensuring we are always there to support our customers in every aspect of their home.
2.Construction Quality Standard: Emphasizing high standards in construction, SC Asset showcases its strength in 1st Pass Quality, ensuring that every house is built to the highest standards and ready for inspection from the first attempt. The SC QC App tracks detailed construction data for every project. SC Asset improves construction quality using the 4M principles:
Man: Training and creating guides for contractors and workers to ensure they understand and meet SC’s construction standards.
Method: Implementing processes and QC checks, learning from repair experiences and customer feedback to continually enhance construction quality.
Material: Selecting high-quality materials from leading manufacturers that meet Thai industrial standards.
Measurement: Maintaining construction standards and efficient management through the SC QC App, which stores data for ongoing quality improvement.
3. Quality of Living with Innovation: SC Asset emphasizes creating an environment where residents can truly relax and enjoy their homes. Among the key innovations that address common concerns of homeowners today are:
Active Air Solution: An air purifying system integrated into the house design, improving indoor air quality.
Solar Loop: A system for every home to enhance sustainability.
Home OS: A proprietary system developed by SC to allow residents to manage their homes easily through a single app.
Security Innovations: Upgraded security measures including smart gates, CCTV, and the use of AI technology to improve the accuracy of surveillance.
These three standards reinforce #SCisQuality, emphasizing SC Asset’s leadership in delivering quality products and services.
