Strengthens Eastern Service Network to Capture Growing Demand from Industrial Expansion and Quality Homebuyers, Targets THB 100 million in First-Year Sales
Seacon Co., Ltd., one of Thailand’s leading custom home builders, is accelerating its expansion into the Eastern Economic Corridor (EEC) with the opening of the Seacon Bangsaen–Chonburi Home Building Center. The new service center will support growing demand for custom-built homes across Chonburi, Rayong, Chachoengsao, Chanthaburi, and Trat, reinforcing the company’s strategy to expand into high-potential regional markets driven by industrial investment, urban development, and rising demand for owner-occupied homes. Seacon expects the new center to generate THB 100 million in sales within its first year of operation.
Mr. Manu Trakulwatthanakit, Managing Director of Seacon Co., Ltd., said the opening of the Bangsaen–Chonburi Home Building Center marks a significant milestone in the company’s regional expansion strategy.
“The EEC has become one of Thailand’s most dynamic growth regions. Continued industrial investment has fueled economic expansion, urbanization, and increasing purchasing power, creating strong demand for quality housing. Through this new center, we aim to provide customers with the same professional service standards as our headquarters, enabling landowners to build quality homes backed by more than 65 years of construction expertise.”
Seacon believes the EEC will remain one of the country’s most important strategic markets for the home-building industry, supported by major infrastructure developments, including transportation networks, U-Tapao International Airport, seaport expansion, and industrial estate growth. These developments continue to attract foreign investment and executive-level professionals, driving demand for detached homes in the region.
Bangsaen was selected as the location for the new center due to its strategic accessibility to key areas across the Eastern region, including Chonburi, Si Racha, Amata City, Rayong, and Chachoengsao. The center is well-positioned to serve a broad customer base, including corporate executives, business owners, investors, younger families, and retirees seeking to build homes on their own land, while also improving service accessibility for customers throughout northern Chonburi.
According to Seacon’s market assessment, the custom home-building sector in the EEC continues to present strong growth opportunities despite rising land and construction material costs. Provinces such as Chonburi, Rayong, and Chachoengsao continue to benefit from large-scale investment projects, encouraging more landowners to develop homes on their own properties while placing greater emphasis on thoughtful design, efficient budgeting, and transparent construction standards.
“Today’s homeowners place greater importance on quality, reliability, and construction standards because building a home is a long-term investment,” Mr. Manu added. “Seacon continues to invest in construction systems, manufacturing technology, and home design to deliver better living spaces, higher construction quality, and greater energy efficiency while providing confidence throughout every stage of the building process.”
One of Seacon’s key competitive advantages is its proprietary SEACON System together with its precast construction manufacturing facility, which improves construction accuracy, enhances quality, shortens project timelines, and ensures consistent standards from factory production through on-site installation.
Looking ahead, Seacon expects the Eastern home-building market to remain on a strong growth trajectory over the next three to five years, supported by continued urban expansion, an increasing high-income population, and next-generation infrastructure investment. Demand is expected to grow particularly in the mid-range and premium housing segments, alongside increasing interest in energy-efficient homes, EV-ready residences, and multi-generational home designs—trends that align closely with Seacon’s current product development strategy.
To support this growth, the Bangsaen–Chonburi Home Building Center will serve as Seacon’s regional hub for customers across Chonburi, Rayong, Chachoengsao, Chanthaburi, and Trat. The center is staffed by dedicated sales consultants, architects, engineers, and after-sales service teams who will provide end-to-end support, from design consultation and construction through project completion and handover, while maintaining the same service standards as the company’s headquarters.
Seacon will also expand its SEACON ID bespoke home design service to meet rising demand in the premium housing segment, offering fully customized homes tailored to individual lifestyles and preferences.
Mr. Manu noted that competition in the Eastern home-building market is increasingly driven by quality rather than price.
“Consumers today expect more than attractive designs. They value construction quality, advanced technology, corporate credibility, and reliable after-sales service. At Seacon, we continuously strengthen every aspect of our business to build confidence from the very first consultation through to the day our customers move into their new homes.”
He added that today’s homeowners are increasingly seeking flexible living spaces that accommodate work-from-home lifestyles, multi-purpose rooms, future family expansion, and sustainable living solutions. Features such as Solar Rooftop readiness, EV charging capability, heat-reducing construction materials, and Universal Design principles are becoming increasingly important considerations for modern homeowners.
Building on more than 65 years of experience and over 26,000 completed homes, Seacon continues to strengthen its competitive advantage through its in-house precast manufacturing facility, financial partnerships that simplify home financing, and the SEACON Privileges programme, which delivers added value throughout the homeownership journey.
To celebrate the opening of the Bangsaen–Chonburi Home Building Center, Seacon is offering a range of exclusive promotions for customers planning to build a home, including:
Special booking fees
Reservation discounts of up to THB 600,000Complimentary Solar Rooftop packages (subject to company terms and conditions)
Free foundation piles based on standard house specifications
Complimentary material transportation within designated service areas
Additional construction cost discounts
The company is also launching its “Seacon Helps Thailand” community initiative by distributing fresh vegetables to local residents in support of healthier communities during the opening period.
Concluding, Mr. Manu said: “The Bangsaen–Chonburi Home Building Center reflects Seacon’s long-term commitment to growing alongside the Eastern region. By combining our construction expertise, advanced technology, and decades of experience, we are committed to delivering homes that embody quality, value, and the trust our customers have placed in us for generations, while contributing to the long-term development of residential living standards across the EEC.”
