S Hotels & Resorts, the global hospitality company from Singha Estate PCL, is celebrating the successful launch of SAii Resorts in Thailand, after guests gave their seal of approval to this upper-upscale lifestyle brand’s first two locations in the “Land of Smiles”. Since their debuts on 1st February 2021, SAii Laguna Phuket and SAii Phi Phi Island Village have both experienced strong demand, with March and April recording the highest forward bookings since the start of the global pandemic.

SAii, which derives from the Thai word for “sand”, was first unveiled in 2019 at SAii Lagoon Maldives, the island resort at CROSSROADS Maldives, Singha Estate’s integrated destination in the Indian Ocean. Now, S Hotels & Resorts is celebrating the launch of its next SAii resort, nestled on the shores of Thailand’s serene southern islands.

SAii Laguna Phuket has undergone an extensive renovation including the creation of a new events hall, a seafront restaurant and an enhanced beachfront bar to integrate SAii wellness and culinary brand signatures.

An integral part of Laguna Phuket, the world-class integrated resort at Bang Tao Bay, overlooking the Andaman Sea, the retreat is perfectly suited to light-hearted couples, families, groups of friends, and one-of-a-kind weddings and events.

Both new SAii resorts will showcase innovative wellness and F&B concepts, including Mr Tomyam, Miss Olive Oyl and Lèn Be Well. Mr Tomyam, which made its debut at SAii Lagoon Maldives, focuses on Thai-inspired dishes with live kitchens and alfresco seating; while Miss Olive Oyl, is a vibrant Mediterranean-style seafood grill and bar. Lèn Be Well is to provide a personalised approach to wellbeing through five core pillars: Romance, Relax, Culture, Adventure and Family.

SAii Laguna Phuket boasts an absolute beachfront location on Bangtao Beach in Phuket, Thailand. The resort offers spacious accommodation options, an exclusive club lounge offering the high level of service and amenities for Club level guests and Koh Kids, kids club to keep the youngers entertained.

We are thrilled with the response to our first two SAii resorts in Thailand. Thai residents, including expats, have really taken this homegrown brand to their hearts, and we cannot thank our customers enough for their support. This acclaim, along with the popularity of SAii Lagoon Maldives, gives us great confidence in the future. We hope that international borders will fully reopen soon, and that more international travellers will be able to experience the warm and gracious Thai hospitality that SAii specialises in. We are also seeking opportunities to expand into new and highly desirable destinations worldwide,” said Dirk De Cuyper, CEO, S Hotels & Resorts.

The launch of Thailand’s first two SAii resorts will kickstart an exciting era of expansion for S Hotels & Resorts, driven by the roll-out of SAii and its sister brand nābor (“neighbour”), an alternative collection of locally-inspired “luxury-midscale” hotels and resorts. The group currently operates 39 hotels and resorts on three continents, totalling more than 4,600 keys, but it is aiming to double this portfolio by 2025.