SC Asset continues to strengthen its presence in Thailand’s luxury residential market with the launch of STILL Sukhumvit 20, a new high-end condominium brand set on a rare freehold site along Sukhumvit Road, moments from Bangkok’s EM District. Designed as an Understated Residence, the project reflects a growing preference among sophisticated buyers for refined, timeless living shaped by discretion rather than display.

Valued at THB 6 billion, STILL Sukhumvit 20 marks SC Asset’s latest statement in luxury high-rise development, offering a highly private residential environment with just 124 exclusive units. Each residence features a private lift, generous proportions and thoughtfully curated services, including 24-hour concierge support, pet-friendly living, and 175% parking provision, responding to the evolving expectations of upper-class urban residents.

According to Ms. Kanokorn Limkarnpitak, Managing Director of High-Rise Development and International Customer Business Group at SC Asset Corporation Plc., the project draws inspiration from the heritage of classic Sukhumvit homes—residences long associated with elegance, permanence and quiet confidence.

“STILL Sukhumvit 20 translates the spirit of traditional Sukhumvit living into a contemporary luxury context. The design reflects a sense of timelessness and restraint, capturing what we define as soulful living—a quality that resonates deeply with today’s discerning homeowners.”

To embody the brand’s philosophy of Quiet Luxury, SC Asset has appointed acclaimed actress Mew–Nittha Jirayungyurn as the face of STILL Sukhumvit 20. Known for her refined personal style and understated elegance, she represents the values of calm confidence and authenticity that define the project.

“Luxury, for me, is not about excess,” Mew–Nittha shared. “It is something you feel rather than see—expressed through atmosphere, proportion and detail. STILL Sukhumvit 20 reflects a sense of calm and assurance that feels natural and livable, making it a place that truly aligns with everyday life.”

Rising 30 storeys on approximately 2-0-87.4 rai of prime land, and located just 200 metres from EmSphere, STILL Sukhumvit 20 offers a collection of spacious residences ranging from two-bedroom homes (85–124 sq.m.) to three-bedroom layouts (134–218 sq.m.), Corner Suites, Junior Penthouses, and an expansive Penthouse spanning 439 sq.m. Each home is designed with an emphasis on volume, privacy and enduring materials, ensuring both comfort and long-term value.

With prices starting from THB 30 million, STILL Sukhumvit 20 presents a new benchmark for refined urban living—where luxury is expressed through space, privacy and thoughtful restraint, rather than overt opulence.