The Tourism Authority of Thailand (TAT) has launched an “Amazing Cool Thai” campaign to promote domestic tourism.

TAT chairman, Kalin Sarasin, said the campaign will promote Thai culture in a contemporary context.

He said “Amazing Cool Thai” will bring new perspectives on domestic tourism, connect tourists with local communities, promote second-tier tourist cities, with local communities promoting tourism at secondary cities, and encourage Thai people to take pride in their national identity.

The TAT governor, Yuthasak Supasorn, said the campaign will send a message to the international community that Thailand is beautiful and cool at all times. He said it will also help increase annual tourism revenue.

The TAT has been promoting tourism activities in 55 secondary cities and encouraging sustainability in tourism businesses by showcasing local identities and cultures. The TAT would like travellers to appreciate domestic tourism and expand their perspectives on Thailand.

Information and source

Reporter: Tanakorn Sangiam; Rewriter: Praphorn Praphornkul National News Bureau & Public Relations : http://thainews.prd.go.th