Elevating the image of Thailand as a preferred destination and medical hub in Southeast Asia, especially among travellers from short-haul Asian countries.
The Tourism Authority of Thailand (TAT) has launched the new “Amazing Thailand, The Healthy Journey” campaign, targetting travellers from Southeast and South Asia seeking medical and wellness services in a short-haul destination.
Mr. Chattan Kunjara Na Ayudhya, TAT Deputy Governor for International Marketing (Asia and South Pacific), said the “Amazing Thailand, The Healthy Journey” campaign reflected the “New Normal” tourism and corresponded to the changing tourist behaviour patterns and choices affected by the COVID-19 pandemic.
“Tourists are shifting towards short-haul destinations and placing more focus on health and wellness trips. This trend is substantiated by our survey on tourist behaviour patterns during 2016-2019, which found that travellers from Southeast and South Asia have placed ‘spa and wellness’ among the Top 5 activities and ‘health and medical check-up’ among the Top 10 activities when visiting Thailand.”
The “Amazing Thailand, The Healthy Journey” was launched in July 2020, with the support of the Department of ASEAN Affairs, Ministry of Foreign Affairs, as well as many private healthcare centres. TAT invited ambassadors and diplomats from 11 countries, including Myanmar, Lao PDR., Cambodia, Vietnam, Malaysia, Brunei, Nepal, Bangladesh, Bhutan, Sri Lanka and Pakistan to participate in four familiarisation trips that showcased health and wellness tourism experiences, including modern and alternative Thai medical treatments in Bangkok, Prachin Buri, Chachoengsao, Chon Buri, Kanchanaburi and Prachuap Khiri Khan.
Route 1: Bangkok – Chachoengsao – Prachin Buri showcased Thailand’s medical and wellness services at Bumrungrad International Hospital, Chao Phraya Abhaibhubejhr Hospital, and Dheva, Resort Chachoengsao to ambassadors and diplomats as well as medical and wellness travel agents from Cambodia, Lao PDR., and Vietnam.
Route 3: Bangkok – Chon Buri highlighted health and wellness experiences at Gaysorn Urban Restreat, Blue Voyage Yacht Charter Pattaya, and Renaissance Pattaya Resort and Spa to participants from Pakistan and Bangladesh.
Route 4: Bangkok – Kanchanaburi broguht diplomats and travel agents from Brunei and Malaysia to explore health and wellness treatments at Bangkok Dusit Medical Services, Ma Maison at NaiLert Park, PANPURI @ Central Embassy, cruise on the Mae Klong River, Mallika City, and X2 River Kwai Resort.
All the ambassadors and diplomats participated who in this campaign also enjoyed and received opportunities to share their experience at “The Healthy Journey Gala Dinner”, which was held on 10 October, 2020, at House No. 1, Si Phraya Bangkok.