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The Proud Group Invests 15 Million Baht Presenting Health and Happiness for the Thai People in the Campaign “Hua Hin Smile”

The Proud Group invests over 15 Million Baht and joins with the Tourism Authority of Thailand, the Prachuap Khiri Khan Province, and other private sector partners, including Cal-Comp Electronics (Thailand) Public Company Limited, Cal-Comp Automation and Industrial 4.0 Service (Thailand) Limited, Suntory Pepsico Beverage (Thailand) Limited, True Corporation Public Company Limited, Singha Corporation Company Limited, Government Savings Bank, Dhipaya Life Assurance Public Company Limited, 100 Plus, Toyota Motor Thailand Co., Ltd, Major Cineplex Group Public Company Limited, and Air Asia, to bring smiles of joy to the city of Hua Hin in the campaign, “Hua Hin Smile”.

The campaign invites Thais to travel domestically in response and alignment with the government’s policy to revive the tourism industry and the economy of Thailand. This collaboration stimulates the tourism industry in an innovative 360-degree strategy that continuously offers a variety of new activities from the month of October to December 2020. It aims to attract tourists and increase their happy moments to greater levels with a joyful gift for travelers who visit Hua Hin.

His Excellency Suwat Liptapanlop, Former Deputy Prime Minister of Thailand as the advisory president of the campaign “Hua Hin Smile”, states,

“The campaign ‘Hua Hin Smile’ invites the Thai people to travel domestically, which is in line with the government’s policy that aims to boost the economy and tourism in Thailand. It also elevates Hua Hin as the role model for tourist attractions post-Covid-19. The campaign implements marketing activities to draw in more tourists, as Hua Hin is already one of the most popular destinations that are a convenient distance from Bangkok, has spectacular unique sceneries, and offers accommodations with hygiene and safety standards approved by the Ministry of Public Health.”

The joyous activities will begin from October to December 2020, which includes the event, “Pepsi Presents Glamping Festival 2020”, a grand lifestyle festival in Hua Hin that offers the exclusive glamping atmosphere with the New Normal adaptations. This also includes entertainment activities such as concerts held by leading artists, talk shows, and movies provided by Major during October 23-24 at the True Arena Hua Hin. Tickets are available at every Thai Ticket Major platform or visit the website, www.thaiticketmajor.com .

Other activities include one from Cal-Comp & CCAU Industry 4.0 joining with the Contemporary Photography Foundation of Thailand to organize a photography competition based on the concept of ‘Hua Hin Smile’.

Contestants are encouraged to send in a photograph of their great experience visiting in Hua Hin. The competition offers over 672 prizes worth over 1,500,000 Baht. Registration is open through the line app OA @CPFTTHAILAND from October 16, 2020 – January 15, 2021. Furthermore, another exciting activity includes the tennis tournament, Hua Hin Open 2020 presented by Cal-Comp & CCAU Industry 4.0, with matches of men singles, women singles, men doubles, and women doubles, competing for the 1,500,000 cash prize, starting from November 1 – December 27, 2020. Then the activities are concluded with the grand countdown on the beach of Intercontinental Hotel Hua Hin Resort, which is Hua Hin’s largest landmark for New Years’ countdown that includes spectacular beachfront fireworks, lighting up the event held every year on December 31st.

Miss Proudputh Liptapanlop, Executive Director, Proud Group, states,

“The Proud Group is organizing events and activities to continuously promote the new 360-degree tourism from October to December 2020. This will elevate Hua Hin as the role model for tourism post-Covid-19. The variety of tourism activities will cater to every lifestyle, including entertainment, arts, and sports, in which all activities will adhere strictly to the highest hygiene and safety standards. Furthermore, not only will there be a variety of activities bringing joy under the campaign ‘Hua Hin, the City of Joy’, The Proud Group has also invested over 15 Million to bring even more delight and express our appreciation for the tourists with prizes of accommodations at the Holiday Inn Resort Vana Nava Hua Hin, limited to 30 prizes, which can be won by participants posting a picture that represents what is ‘Hua Hin, the City of Joy’ to them on their IG/FB and tagging #HuaHinCityofJoy; tickets to the Vana Nava Water Jungle Hua Hin, limited to 200 tickets/month, by participating in the fun activities of the Vana Nava Water Jungle FB fan page; vouchers for daily fitness at True Arena Hua Hin, limited to 1,800 vouchers; vouchers for free games of tennis at the True Arena Hua Hin, limited to 900 vouchers by presenting a receipt of hotel accommodations in Hua Hin; and tickets to Pepsi Presents Glamping Festival 2020, limited to 300 tickets.”

Miss Thapanee Kiatphaibool, Deputy Governor for Tourism Products and Business, Tourism Authority of Thailand, states,

“As the crisis of the Corona Virus 2019 (Covid-19) pandemic in Thailand is slowly resolving, the government has reduced to phase 3-5, which lifted the curfew and has allowed economical activities to resume with safety restrictions and measures. This results in a positive restoration of Thailand’s tourism, especially in the tourist destinations not over 300 kilometers away from Bangkok, such as Hua Hin, Cha-Am, Bangsaen, Pattaya, and Khao Yai. Tourism is one of the most significant tools that will revive the nation’s economy, which is why the Tourism Authority of Thailand has strategized to move forward in restoring tourism in Thailand. We aim to make Thailand one of the first choices of vacation destinations to come to mind for both domestic and international tourists, by supporting all businesses in the tourism industry to be sustainable and help them to help drive the economy forward within the safety restrictions and measures advised by the Ministry of Public Health. In parallel to this, we are adapting our way of life to the New Normal that would ensure tourists from around the world of our commitment to the safety of everyone who visits by setting clear directional healthy security procedures for tourism that is specifically suitable to each unique tourist locations.”

Furthermore, the press conference for the ” Hua Hin Smile” campaign will also welcome the delightful duo Khun Nadech Kugimiya and Khun Yaya Urassaya Sperbund, who will be representatives in sharing their great touristic experiences in Hua Hin as well.