Boutique hotel brand The Standard is expanding internationally, and Thailand is set to benefit.

The American brand, which operates six hotels in Los Angeles, Miami Beach, New York, London, and the Maldives, is adding two new Thailand properties to its portfolio.

The Standard, Hua Hin, The Standard’s first hotel in Thailand, will open on December 1, 2021. With 178 guest rooms and 21 pool villas with beachfront access, The Standard, Hua Hin will be a timeless destination for the Thai creative set and The Standard’s global network of loyal clientele.

Hua Hin has been a beloved beach getaway for over a hundred years, dating back to the construction of the railroad connecting the bustling metropolis of Bangkok with this dreamy seaside town. By the mid-1920s, it became the chosen holiday retreat for Thai nobility drawn to the undiscovered pristine coastline. Over time, this sleepy fishing village has transformed into a popular coastal destination while maintaining its old-world charm and natural beauty.

This beach town has been even further awakened with the arrival of The Standard, Hua Hin. A nod to the hotel’s first waterfront resort in Miami. The hotel is nestled in a lush garden dreamscape with native flora and greenery, just steps from the Gulf of Thailand.

The hotel is nestled in a lush garden dreamscape with native flora and greenery, just steps from the Gulf of Thailand. A colorful collection of 199 rooms, suites and villas is complemented by an innovative spa program seamlessly paired with a lively and vibrant pool scene, and a variety of drinking and dining options to suit every taste.

There’s the Lido restaurant and bar for all-day indoor or al fresco dining, elixirs and fresh pressed juices at The Juice Café, and the impeccably restored Heritage House, Praça, for authentic Thai food and craft cocktails in an unparalleled setting.


The Standard, Hua Hin boasts the most coveted spot of this famous walking beach. While having direct beach access, it is also in walking distance of Hua Hin town which is filled with renown seafood restaurants, street-side food stalls with local delicacies and its bustling markets, perfectly capturing the charm of this seaside resort.


199 guest rooms, suites and villas featuring comfy beds with fancy sheets, rain showers and/or soaking tubs, air conditioning, Bluetooth speakers, big flat screen TVs, minibars, seating areas, robes, Davines bath amenities, free Wi-Fi. And don’t forget Fido – pets are always welcome at The Standard, Hua Hin.

Shortly after this hotel opens in Hua Hin, the brand will turn its attention to its other upcoming property in Thailand. In 2022, The Standard Bangkok Mahanakhon will open in the Mahanakhon tower, taking over the long-vacant space once earmarked for the Edition and, later, the Orient Express hotel.

About Standard International

Standard International Management, LLC is the company behind The Standard Hotel, Bunkhouse Hotels, and The Peri Hotels with offices in New York, London, Austin, and Bangkok. The company has 16+ hotels and food & beverage properties open with more to come. Standard International is on the forefront of immersive experience creation at its properties and technology driven innovation in the industry, including its spontaneous booking application, One Night.

About The Standard Hotels:

Created in 1999, The Standard Hotels are known for their taste-making clientele, their pioneering design, and their unrelenting un-standard-ness. With 7 hotels in New York, Los Angeles, Miami, most recently London and the Maldives, and the upcoming The Standard, Hua Hin and the Asia flagship, The Standard, Bangkok Mahanakhon slated to open in early 2022, the goal of every Standard project—be it a hotel, a rooftop discothèque, or a magazine—is to defy conventions, up the aesthetic stakes, and deliver an experience that can only be had at The Standard.

The Standard’s irreverent and playful sensibility, combined with a careful consideration of design, detail and service, have established its reputation as a pioneer of hospitality, travel, dining, nightlife, and beyond. Sansiri PLC, Thailand’s leading real estate developer made its first investment into Standard International in late November 2017, which increased over time, making Sansiri PLC the majority stakeholder.