usmile Brings Smart Oral Care Ecosystem to Thailand, Entering the Country’s Over THB 10 Billion Oral Care Market
Stats show over half of working-age Thais have untreated tooth decay.
usmile, the No.1 smart oral care brand in the Asia-Pacific region with over 86 million users across 30+ countries, launched its oral care ecosystem in Thailand to meet growing demand in the country’s oral care market, which is projected to grow at an average annual rate of 6.3%. This year, usmile is accelerating its push in the Thai market as part of its vision to advance oral care and sustainably reduce oral health problems for people of all ages worldwide. The company has over 40% of its employees dedicated to R&D, 4 oral medical labs, over 500 technology patents, and international certifications from the American Dental Association and Germany’s TÜV Rheinland. usmile is committed to making preventive oral care more accessible, convenient, and achievable for everyone.
According to the World Health Organization (WHO), oral diseases affect nearly 3.7 billion people worldwide, with untreated dental caries in permanent teeth ranked as the most prevalent condition in the Global Burden of Disease 2021 report. In Thailand, the 9th National Oral Health Survey by the Department of Health found that 52.9% of adults aged 35–44 have untreated tooth decay. These figures point to a gap in the effectiveness of daily brushing and proper oral care practices worldwide, while highlighting the urgent need to raise awareness around proper cleaning of tooth surfaces, interdental spaces, and gums, as well as dental plaque accumulation, a leading cause of tooth decay.
Against these concerning statistics, health authorities worldwide are shifting their focus from treating oral health problems to promoting prevention before problems take hold. This includes proactive oral health check-ups and the use of technology to make daily oral care more effective, going beyond brushing alone.
Mr. Sam Yang, Country Director, usmile Thailand and the Philippines, said, “According to Grand View Research, Thailand’s oral care market is projected to grow at a compound annual growth rate of 6.3% from 2025 to 2030, with toothbrushes emerging as the fastest-growing segment. In 2024, the market was valued at USD 478.8 million and is expected to reach USD 689.7 million by 2030. These figures reflect Thai consumers’ growing awareness of oral care and their willingness to invest in solutions that support effective daily care and prevention.”
“From our experience, most people do not lack the intention to care for their oral health. What they may lack is the understanding that effective prevention often requires more than a regular toothbrush. Plaque can continue to build up between teeth and along the gumline without people realising it, and this accumulation is often the starting point of tooth decay and gum inflammation. usmile was founded on the belief that proper oral care should be simple and accessible to everyone. This is why we have developed a technology-driven oral care ecosystem that makes preventive oral care something everyone can do effectively every day. We are here to bring Thai consumers products that are genuinely effective, easy to use, and built for how people actually live today.”
Guided by its “Meaningful Design Only” philosophy, usmile develops products where every feature serves a practical purpose. Its product lineup is tailored to different oral care needs, beginning with entry-level sonic electric toothbrushes including usmile P10, P10 PRO, and Y1S. Delivering up to 34,000 brush strokes per minute, these models feature FDA-standard DuPont bristles and a 30-second zone-changing alert to guide users through every area of the mouth. They help remove plaque effectively while staying gentle on gums, addressing common issues such as missed areas and excessive brushing pressure.
For users seeking greater precision, the Smart Tech lineup introduces usmile Y10, delivering up to 38,000 brush strokes per minute. This smart toothbrush features a dual-pressure sensor that automatically slows the brush when too much force is applied, helping protect gums from overbrushing. Its real-time LED display gives users live feedback during brushing, helping them understand and correct their technique over time.
To help build proper brushing habits from an early age, usmile also offers usmile Q10 for children aged 6–12. Designed with extra-soft bristles, pressure control system, Smart Ring 4-zone Brushing Tracking, and a countdown feature, helping children brush every zone correctly for the full recommended two minutes.
Brushing alone, however thorough, cannot reach the interdental spaces and gumline where plaque quietly accumulates and where decay and gum inflammation often begin. usmile’s water flosser lineup addresses exactly this gap. usmile offers two portable water flosser models: usmile CY1, an entry-level model with a professional ultrasonic nozzle for precise, gum-friendly cleaning that turns a step many people skip into an easy daily habit; and usmile C10, which elevates daily care with Comfy Stream technology for gentler, more precise plaque removal.
By introducing its Smart Oral Care ecosystem to Thailand through electric toothbrushes and water flossers, usmile reinforces its commitment to advancing comprehensive preventive oral care.
usmile products are now available through usmile’s official online channels on Shopee and TikTok Shop, with plans to expand into offline retail throughout 2026.
