Mazda Enters the EV Market in Full Force with the Launch of The All-Electric Mazda6e – Sporty, luxurious, and elegant—European standards at an exceptional value
Premium variant priced at THB 1,169,000, featuring a sporty, modern interior with black leather upholstery
Exclusive variant priced at THB 1,199,000, upgraded with tan Nappa/Suede interior materials
A new definition of a 5-door “Neo Fastback” vehicle
Equipped with a 77.9 kWh lithium-ion (LFP) battery, offering a driving range of up to 654 km
Supports DC fast charging, charging from 30% to 80% in as little as 15 minutes
Now open for booking with a complimentary 8-year Electric Mazda Ultimate Service (e-MUS), including:
Vehicle warranty for 8 years or 160,000 km
Free EV maintenance package for 8 years or 160,000 km
Lithium-ion battery warranty for up to 8 years or 160,000 km
24-hour roadside assistance for 8 years or 160,000 km
Complimentary Mazda Premium Insurance (first-class insurance)
Free ABB home charger from Switzerland with nationwide installation (valued at THB 39,990)
Free Mazda Connectivity service for 5 years
Mazda officially announces its full-scale entry into Thailand’s electric vehicle market with the launch of The All-Electric Mazda6e, a 5-door electric vehicle in a “Neo Fastback” design that blends elegance with versatility.
The model’s design excellence is recognized globally, having been shortlisted as one of the top three finalists for the 2026 World Car Design of the Year award. Developed under the concept “Electrified Perfection in Oneness,” the Mazda6e reflects Mazda’s commitment to delivering the ultimate electric vehicle tailored to customer needs.
Engineered by Mazda’s Japanese engineering team, the vehicle combines advanced intelligent technologies with refined craftsmanship, resulting in a driving experience that embodies the brand’s signature Jinba-Ittai philosophy unity between driver and car. Every detail has been meticulously designed to maintain Mazda’s distinctive identity across all dimensions, with a highly competitive starting price of just THB 1,169,000.
Mazda highlights its superiority over typical EVs by setting new benchmarks in every aspect. The vehicle features elegant Kodo design, delivering artistry in motion. Its suspension system has been finely tuned by Mazda engineers in Japan for a firm and stable ride. Built with premium European-standard materials, the Mazda6e integrates cutting-edge technologies and is supported by an extensive nationwide network of 84 showrooms and service centers.
Additional support includes 40 body and paint service centers, a major parts distribution hub in Thailand serving the ASEAN region, genuine parts availability, and a 24-hour parts delivery system. With a driving range of up to 654 km* and fast charging from 30% to 80% in just 15 minutes**, Mazda ensures peace of mind for Thai customers throughout ownership.
Mr. Thee Permpongpanth, President and CEO of Mazda Sales (Thailand) Co., Ltd., stated:
“We are confident that the launch of The All-Electric Mazda6e, produced at our Mazda-dedicated plant in Nanjing, China—developed in collaboration with our partners—will resonate strongly with Thai customers. This model shares the same specifications as those sold in Europe.
We deeply understand customer needs and have carefully selected the best features for the Thai market. This new-generation BEV represents a powerful and pride-driven innovation, developed with a human-centric approach. It delivers Mazda’s signature driving experience through Jinba-Ittai, ensuring precise responsiveness aligned with driver input, including optimized steering and braking systems.
Following nationwide showcases and early reservations, the response has been overwhelmingly positive, with over 4,000 bookings already secured. Today, Mazda is proud to officially announce pricing, making this exceptional EV more accessible than ever.”
Pricing for The All-Electric Mazda6e:
Premium variant: THB 1,169,000
Features a sporty character with meticulously crafted black leather interior, reflecting refined craftsmanship in every detail
Exclusive variant: THB 1,199,000
Elevates luxury with a masterpiece-level design, featuring tan Nappa Suede upholstery and premium design elements for a superior driving experience
Mazda also offers exclusive promotions for customers who book at events or Mazda showrooms nationwide, including:
- Special interest rate starting at 1.78%
- Complimentary Mazda Premium Insurance
- Free ABB home charger with nationwide installation
- Free Mazda Connectivity for 5 years
Additionally, customers will receive the 8-year Electric Mazda Ultimate Service (e-MUS), which includes:
- Vehicle warranty up to 8 years or 160,000 km
- Free EV maintenance package for 8 years or 160,000 km
- Lithium-ion battery warranty up to 8 years or 160,000 km
- 24-hour roadside assistance for 8 years or 160,000 km
These exclusive offers are available for customers who book between March 25 and April 5, 2026, and take delivery by July 31, 2026. Customers who previously registered for the Mazda6e Premiere Package are eligible for additional benefits until August 31, 2026.
For more information, please visit: www.mazda.co.th
