Antidotes Debuts Sol & Marine for Summer 2026 and Introduces Phuwin Tangsakyuen as Its First Brand Ambassador

Thai fragrance house Antidotes, known for redefining scent as an “antidote to fatigue,” is entering a new chapter in 2026 as it evolves into a Premium Lifestyle Perfume and Scented Body Care brand. Blending the art of fine fragrance with skincare and everyday rituals, the brand unveiled its latest summer collection, Sol & Marine, alongside the introduction of its first-ever brand ambassador, Phuwin Tangsakyuen, at the launch event “Antidotes X Phuwin – Beautiful Scent, Irresistible Skin” at CentralWorld.

A New Direction in Fragrance and Self-Care

According to Wuttinan Pathomphakwan, Managing Director of Sales and Marketing at Antidotes & Co., Ltd., the brand’s evolution reflects a broader shift in consumer behavior.

“Today’s consumers seek more than just fragrance. They look for products that elevate their lifestyle through texture, mood, skin feel, and emotional connection,” he said. “Body care has become a key pillar in positioning Antidotes as a Premium Lifestyle Fragrance Brand, and our summer collection embodies this philosophy through both scent and sensorial experience.”

Sol & Marine: The Essence of Summer

At the heart of Summer Collection 2026 is Sol & Marine, introduced as the brand’s Summer Hero Scent, available in Eau de Parfum and Soft Touch Body Oil formats.

Inspired by sun-drenched coastlines and the gentle breeze of the sea, the fragrance captures a Woody Fresh profile clean, luminous, and refreshing, with a subtle depth that lingers elegantly on the skin. Designed for both standalone wear and scent layering, the composition reflects the effortless sophistication of summer by the ocean.

Fragrance Notes

Top Notes: Aldehydic, Salt Water Scent (derived using molecular extraction technology from sea salt)

Heart Notes: Iris, Muguet, Orange Flower

Base Notes: Akigalawood, Dry Amber, Musk

Satin-Like Skin with Soft Touch Technology

Complementing the fragrance is Antidotes’ Soft Touch Body Oil, developed with the brand’s proprietary Soft Touch Technology. The formula blends more than ten natural oils, including Cacay Oil from the Amazon rainforest, known for its richness in vitamins A, E, and F.

The result is a lightweight, fast-absorbing texture that hydrates deeply while leaving skin with a silky, satin-like finish. Free from silicone, alcohol, and preservatives, the formulation is designed to perform beautifully even in humid tropical climates.

Phuwin Tangsakyuen: The Face of Modern Self-Care

The launch also marked the official introduction of Phuwin Tangsakyuen as the brand’s first Brand Ambassador.

Supakorn Uthaipaisalwong, Managing Director of Business Partnerships, explained the decision:

“We chose Phuwin because he genuinely uses the product and embodies the spirit of Antidotes thoughtful, detail-oriented, and selective. His personality resonates strongly with the new generation and allows the brand to connect authentically with younger audiences.”

Phuwin shared his personal affinity with the brand during the event:

“I’ve always loved Antidotes fragrances, so it’s truly an honor. I’m quite active, so I prefer scents that feel fresh and clean. Sol & Marine gives me that relaxing feeling of being by the sea. My personal tip is to apply body oil right after showering so the scent absorbs into the skin and nourishes deeply, then layer it with perfume for longer-lasting fragrance.”

Expanding the Antidotes Lifestyle Universe

Looking ahead, Antidotes plans to accelerate its growth under a “Lifestyle Integration” strategy aimed at embedding fragrance experiences into everyday living. The brand is targeting fivefold sales growth by 2026 while expanding both its physical and digital presence.

A new flagship store in Bangkok’s historic Song Wat district is set to open, offering visitors a deeper and more immersive brand experience. Antidotes will also continue expanding across key lifestyle destinations including CentralWorld, ICONSIAM, Siam Discovery, and Dusit Central Park, while strengthening its online presence through LINE Shopping, its official website, and major e-commerce platforms.

The Antidotes Summer Collection 2026 – Sol & Marine is now available at leading department stores and through the brand’s official online channels, inviting fragrance lovers to experience the luminous spirit of summer through scent and skin.