Setting a New Standard for Environmentally Conscious Homes
Beger, Thailand’s leading eco-innovative paint manufacturer, has announced a partnership with Sansiri, one of Thailand’s leading property developers renowned for its commitment to residents’ quality of life and well-being. Together, the two companies aim to establish a new benchmark for residential living by integrating the principles of Sustainability and Health & Well-being into modern housing developments.
The collaboration was officially represented by Ms. Puangpen Sangpetch, Marketing and Business Development Director of Beger Co., Ltd., and Mr. Prasert Trakarnwachirahat, Executive Vice President, Project Procurement Division of Sansiri Public Company Limited. Their partnership underscores a shared vision of creating environmentally responsible developments while enhancing long-term quality of life for residents.
The partnership is showcased through Saransiri Srivaree 2, a premium detached-home project developed under the concept “Where The Love Expands – A Space of Love Amid Nature.” Designed in an Urban Farmhouse style and surrounded by lush greenery and scenic lake views, the project reflects a harmonious connection between modern living and nature.
For this development, Beger has introduced its BegerCool innovation, a heat-reflective paint technology that helps reduce wall and roof surface temperatures, minimizing heat accumulation inside the home. This enhances thermal comfort for residents while reducing reliance on air conditioning, contributing to energy efficiency and supporting carbon reduction in the residential sector.
In addition, Beger’s paint innovations address three key dimensions:
Sustainable Innovation
BegerCool heat-reflective coatings and Low VOC paint formulations help reduce environmental impact by lowering both Embodied Carbon from the manufacturing process and Operational Carbon through long-term energy savings. These innovations support environmentally responsible construction and sustainable living practices.
Healthy Living
Advanced technologies that inhibit the growth of bacteria and mold help reduce the accumulation of allergens and improve indoor air quality, supporting healthier living environments and aligning with the concept of wellness-focused homes.
Well-being Design
Thoughtfully designed color palettes and paint properties create a more relaxing atmosphere, reduce heat buildup, and enhance thermal comfort, contributing to a better quality of life every day.
This collaboration between Beger and Sansiri goes beyond the selection of high-quality paint products. It represents a strategic partnership between two organizations that share a common vision of advancing ESG principles, particularly in the areas of Environmental and Social responsibility. Together, they are raising the standard for modern homes that are comfortable to live in, beneficial to residents’ health, and sustainable for the planet.
