Reinforcing the “Daydrift Activewear” Concept for All-Day Confidence and Movement
SABINA continues to strengthen its presence in the activewear market with the launch of the latest “MOVV” collection, reinforcing its “Daydrift Activewear” concept that empowers wearers to stay active and confident throughout the day. Following the success of its debut collection, the new lineup introduces fresh styles and new versatile colourways that are easy to mix and match, catering to consumers with dynamic, multi-activity lifestyles. The company is confident that the ongoing health and wellness trend will make MOVV a wardrobe favourite among customers.
Ms. Pitcha Thanalongkorn, Chief Marketing Officer of Sabina Public Company Limited, the manufacturer and distributor of SABINA products, said the company is continuing to expand its MOVV activewear line in response to the sustained growth of the activewear and athleisure markets. The newly launched collection continues to embody the “Daydrift Activewear” concept, offering apparel designed to keep wearers feeling active all day long. The collection reflects the lifestyle of modern consumers who balance exercise, work, and everyday activities within a single day.
“MOVV was created based on the concept of ‘The All-Day Activewear’ because we believe activewear should not be confined to the gym or fitness studio. It should empower wearers with confidence throughout every moment of the day. That’s why we have combined performance-driven functionality that supports every movement—stretching, twisting, bending, and balancing—with lightweight comfort and clean, contemporary designs that can easily be mixed and matched. The collection is designed to meet the expectations of a new generation looking for something beyond conventional workout apparel,” Ms. Pitcha said.
The MOVV collection marks another important step in SABINA’s product portfolio expansion to meet the needs of consumers embracing an active lifestyle. Best-selling items from the previous collection—including the Active Tank Top Crop, Fleek Shorts, and Ballet Wrap Blouse—remain available at accessible price points, reinforcing SABINA’s positioning as more than just a lingerie brand, but one that understands fashion and lifestyle from every angle.
Building on the strong response to the first collection, the latest launch introduces three versatile new colours—White, Top Dyed, and Sand Beige—designed for effortless everyday styling. It also features a new Baby Tee with a built-in bra, providing enhanced confidence, superior comfort, and excellent support for movement. The piece is equally suitable for workouts or as part of a casual everyday outfit.
“We are confident that MOVV’s premium-quality craftsmanship at an accessible price point, combined with the continued growth of the health-conscious lifestyle and activewear fashion trends, will make MOVV a favourite collection among our customers,” Ms. Pitcha added.
The latest MOVV activewear collection from SABINA will be available from June 24, 2026, with prices starting from THB 790–990. Customers can shop at SABINA stores nationwide and through online channels, including www.sabina.co.th, LINE Official Account: @SabinaThailand, Facebook: SabinaThailand, TikTok: SabinaThailand, and Instagram: SabinaThailand.
