Positioning Jomtien as a Global Wellness Residence Destination to Capture Growing Demand for Long-Stay Living, Second Homes and Active Ageing

Featuring comprehensive wellness facilities, thoughtful design and healthcare services in partnership with Bangkok Hospital Pattaya

A 60-storey freehold luxury high-rise condominium comprising 588 units, just 200 metres from Jomtien Beach, with sea views from every residence. Prices start at approximately THB 3.9 million, with the show units and pre-sales scheduled to launch in December 2026.

More than 4,000 sqm of world-class wellness facilities, alongside a fully pet-friendly concept with dedicated amenities and communal spaces for pets.

All unit owners will enjoy five years of exclusive healthcare benefits and services from Bangkok Hospital Pattaya.

PATTAYA, Lunique Real Estate Co., Ltd., a luxury property developer driven by its Wellness-Led Living vision, has unveiled Lucean Bay Jomtien Pattaya, a THB 4.8 billion luxury wellness condominium and the first of its kind in Jomtien, Pattaya.

Located on Jomtien Second Road, just 200 metres from Jomtien Beach, the development offers sea views from every residence. Created under the concept “More Life. Every Day.”, the project brings together considered architectural design, wellness-focused communal spaces and five years of healthcare benefits in partnership with Bangkok Hospital Pattaya for every unit owner.

Lucean Bay Jomtien Pattaya is designed to meet the needs of Thai and international buyers seeking long-term residences and second homes, while supporting an active ageing lifestyle. Set in the quieter, more relaxed surroundings of Jomtien Beach, the development offers a natural setting ideal for unwinding, while remaining just two hours from Bangkok. Prices start at approximately THB 3.9 million, with show units and pre-sales scheduled to open in December 2026.

Global Wellness Real Estate Market Continues to Expand, with Thailand Emerging as a Leading Wellness Tourism Destination

The launch of Lucean Bay Jomtien Pattaya comes amid sustained global growth in demand for Wellness Real Estate. According to the Global Wellness Institute (GWI), the global Wellness Real Estate market, encompassing all types of property designed to support health and wellbeing, was valued at USD 876 billion in 2025 and is projected to reach approximately USD 1.8 trillion by 2030, representing average annual growth of around 15%. Asia-Pacific is the world’s largest market, valued at USD 350 billion.

GWI also highlights a shift in the Wellness Real Estate sector, from simply providing health-oriented amenities towards creating holistic living environments that actively support everyday wellbeing. Buyers are increasingly prioritising developments that demonstrate how thoughtful design and location can make a meaningful contribution to healthier, better-quality lives.

Thailand is well positioned to capitalise on this trend, supported by strong fundamentals. GWI figures show that Thailand’s wellness economy was valued at USD 42.7 billion in 2024, up 10.1% year-on-year. Wellness Tourism alone generated USD 14 billion, recording growth of 36.4% and ranking Thailand 15th globally. The country’s strengths include world-class services, preventive healthcare and internationally competitive pricing.

Lunique Real Estate Sees Pattaya Evolving into a Long-Stay Living Destination, with Jomtien Emerging as an Ideal Second-Home Location for Active Ageing

Ms. Uradee Kulkiritiyut, Chief Executive Officer of Lunique Real Estate Co., Ltd., said: “Pattaya is evolving beyond its traditional role as a short-stay tourist destination into a city for quality living. It is increasingly attracting people who want to stay longer, return more frequently or plan to make coastal living part of their long-term lifestyle.

“We see Jomtien as an exceptional location, with approximately six kilometres of sandy beach and a peaceful atmosphere that is ideal for relaxation. Situated around 150 kilometres from Bangkok, it is approximately a two-hour drive from the capital. At the same time, Pattaya is a major city offering a diverse lifestyle comparable to Bangkok, supported by premium services, comprehensive amenities and leading hospitals. These factors provide reassurance to those considering the area as their new home.

“Our insights into second-home buyers reveal that they are looking for a higher quality of life and meaningful everyday experiences. These include living by the sea, incorporating wellness into their daily routines and having convenient access to healthcare that provides peace of mind. We are confident that Lucean Bay is well positioned to fulfil these needs.”

“We see Jomtien’s potential as a quality residential neighbourhood for long-term living. The target buyers for Lucean Bay are people seeking a home that genuinely enhances their quality of life. Jomtien Beach has long been a popular destination for Thai families seeking leisure getaways. In addition, we are ready to welcome demand from buyers in Europe, Japan and the United States who place a high value on Wellness Living.

“These buyers are primarily purchasing homes for their own use. They want developments that create a genuine community and an ecosystem that supports their lifestyles. We believe wellness-oriented residential developments should enable people to live better every day, and Lucean Bay is ready to play a part in positioning Jomtien as a Global Wellness Residence Destination.”

More Life. Every Day. Wellness Designed into Everyday Living

Lunique Real Estate recognises that as people live longer, they increasingly want to make every stage of life more active, fulfilling and meaningful. At Lucean Bay, wellness is therefore at the heart of the entire development, from the building layout and communal spaces to healthcare services delivered in collaboration with a medical partner. The aim is to create an environment that genuinely enhances residents’ everyday lives.

The “More Life. Every Day.” concept is expressed through four key lifestyle pillars:

More Energy – Wake up to inspiring sea views and embrace each day with renewed energy.

More Balance – Enjoy a more peaceful lifestyle away from the hustle and bustle.

More Connection – Become part of a like-minded residential community with shared lifestyle interests.

More Peace of Mind – Enjoy confidence in the development’s quality, its location and access to healthcare services.

The architectural and interior design follows a “Coastal Calm” concept, inspired by the tranquillity of the coastline. A warm palette of sandy browns, ivory and cream is complemented by premium natural materials, including stone and timber, together with softly curved forms. The result is a welcoming, home-like atmosphere designed to encourage relaxation and support long-term living.

The architectural design is by Tandem Architects (2001), with interiors by ECHO BKK and landscape architecture by 1819. A single-corridor layout ensures sea views from every residence while enhancing privacy, with just three to 12 units per floor. Generous ceiling heights further contribute to a sense of openness, measuring 2.7 metres in standard residences and 3.6 metres in penthouses.

Lucean Bay offers more than 4,000 sqm of communal facilities across four levels, thoughtfully designed to integrate wellness into every part of daily life, from arrival through to the rooftop.

Ground Floor (G): A welcoming arrival experience featuring natural gardens, organic vegetable and herb plots, fruit gardens and a private Wellness Lounge for personal health consultations.

5th Floor and Mezzanine: Dedicated spaces for exercise and physical recovery, including a filtered-water lap pool, fitness centre, separate male and female onsen facilities, Himalayan salt sauna, Pilates and yoga studios, and a jogging track.

50th Floor: A panoramic-view swimming pool with jacuzzi, sky lounge, private dining room for social gatherings and a golf simulator.

Rooftop: Open-air spaces featuring barbecue facilities, relaxation gardens and a yoga lawn, complemented by scenic viewpoints where residents can enjoy the natural breeze.

Designed with every member of the family in mind, Lucean Bay also features a kids’ club and children’s playground. As a fully pet-friendly development, it provides dedicated pet facilities, including pet swimming pools on the ground and fifth floors.

For buyers seeking convenience from day one, every residence also comes with a Ready-to-Move-In package, including electrical systems, home appliances, curtains and furniture, allowing owners to move in with ease.

Lucean Bay Jomtien Pattaya: Pattaya’s First Luxury Condominium with Comprehensive Healthcare Services

Taking residents’ peace of mind a step further, Lunique Real Estate has partnered with Bangkok Hospital Pattaya to provide exclusive healthcare benefits to all unit owners for five years.

The package includes annual health check-ups, discounts on medical treatment and ambulance transfer services between the development and the hospital. Owners of two-bedroom units and larger residences will also receive additional privileges, including online medical consultations and medicine delivery services.*

In addition, the two partners will jointly organise four health and wellness activities each year, fostering a long-term community built around shared health-conscious values.

Project Details and Development Timeline

Lucean Bay Jomtien Pattaya occupies a site of 3 rai, 3 ngan and 88 square wah, with a 211-metre-high tower comprising 60 storeys and a total of 588 residential units. The development offers five residence types:

1-Bedroom: 29.64–37.04 sqm

1-Bedroom Suite: 41.03–42.90 sqm

2-Bedroom: 77.30–79.85 sqm

2-Bedroom Suite: 90.56 sqm

Penthouse: 121.42–130.10 sqm

There are just three exclusive penthouses on the top floor. Prices start at approximately THB 3.9 million per unit.

The project has already received approval for its Environmental Impact Assessment (EIA) report. Show units and pre-sales are scheduled to launch in December 2026, with construction expected to commence in the first quarter of 2028. Completion and handover are targeted for December 2031.

For more information and the latest updates, visit LINE: @luniquerealestate, the website at www.luceanbay.com, email [email protected] or call (+66) 98 841 2727.

*Terms and conditions apply as specified by the company.

*The availability of services is subject to applicable conditions and medical suitability.