Bentley and Boodles Unite Craftsmanship and Design to Create Bespoke Options for the Next Generation of Bentley Vehicles


Bentley Motors and Boodles, two distinguished British brands with deep-rooted heritage in Northern England, have reunited for a second collaboration to craft a new masterpiece of bespoke interior design for Bentley’s latest generation of vehicles. This partnership brings the distinctive design language of the renowned jewelry house into the world of automotive luxury, resulting in a unique suite of bespoke options that showcase exceptional craftsmanship and the shared design ethos of two iconic brands.
The new collaboration follows the success of the one-of-a-kind Bentley Continental GTC “Be Boodles”, created jointly by the two brands in 2024. The unique model was sold on the night of its debut and was distinguished by its classic Anthracite and light grey exterior finish, complemented by a beautifully detailed interior featuring raised stitching and the signature “Be Boodles” embroidery motif. The design received widespread acclaim and later inspired interior elements featured in other Bentley models as part of the partnership.

Two Bespoke Design Themes
The new bespoke offering is available in two distinct themes: Standard and Dark. The first Bentley model to feature the standard Boodles design option is the Bentayga EWB Azure, celebrating the renewed collaboration between the two British luxury houses.
By combining Bentley’s engineering excellence with Boodles’ meticulous attention to detail and refined elegance, each bespoke interior is carefully designed to reflect the personality and individuality of its owner.

Effortless Elegance
Inspired by the contemporary colour palette of the 2024 Continental GTC ‘Be Boodles’, the Standard theme delivers a calm yet luxurious aesthetic. The cabin features Gravity Grey and Linen leather upholstery, complemented by Autumn Stone and Piano Linen veneers. Delicate diamond-inspired detailing and ambient lighting further enhance the refined interior atmosphere.
A bespoke diamond-inspired ‘Be Boodles’ motif is featured on the centre console, while subtle Powder Pink accents appear throughout the cabin in the form of piping, embroidery and veneer inlays, echoing Boodles’ signature brand colour.
The exterior is finished in Anthracite, complemented by self-levelling wheel centres, a Boodles badge, and Powder Pink detailing on the mirror caps.

The Dark Theme
The Dark theme offers a more dramatic and mysterious interpretation of the collaboration. It features a Satin Anthracite exterior, paired with a luxurious interior finished in Beluga and Baroda leather, alongside Piano Black veneers.
In this version, the Powder Pink accents of the Standard theme are replaced with chrome and silver stitching and embroidery, reflecting the elegance of platinum and 18-carat white gold, key materials used in Boodles’ “Be Boodles” jewelry collection.

Northern Craft Heritage
Founded in Liverpool, England, Boodles has been a family-run fine jewellery house for over 228 years. Today, the brand operates ten showrooms across London, Northwest England and Dublin.
Just 30 miles away, Bentley Motors’ headquarters in Crewe has been designing and building luxury automobiles for more than 80 years. Both Boodles and Bentley share a deep appreciation for British design excellence and craftsmanship.
This latest collaboration brings together some of the finest designers and artisans in the United Kingdom, resulting in a truly exceptional expression of bespoke luxury.
Customers interested in commissioning a Bentley with bespoke Boodles design elements can contact Bentley Bangkok by AAS Auto Service Co., Ltd., the official importer and distributor of Bentley in Thailand.
For more information:
Tel: +66 (0) 80 925 9999 or +66 (0) 2 261 1050
LINE Official Account: @bentleybangkokaas
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