Botanica Luxury Villas Expands Luxury Projects Beyond Phuket, Investing in Krabi, Hua Hin, Phang Nga, and Khao Yai, Catering to Thai-Foreign High Net Worth Individuals
The expansion aims to position Thailand as the ultimate world-class destination
Botanica Luxury Villas, Phuket’s premier luxury pool villa developer with over two decades of expertise, revealed plans to expand its villa projects following successful ventures in Phuket. Now poised to capitalize on its experience in catering to the demands of both Thai and foreign HNWIs (High Net Worth Individuals), the brand announced its readiness to invest a total budget exceeding 1.3 billion baht to develop luxury villas in Krabi province and Hua Hin in Prachuap Khiri Khan. Emphasizing prime locations that offer a lifestyle in harmony with nature alongside superior amenities within world-class tourist cities, the brand aims to support tourism returning to its peak post COVID-19, fueled by the trend of relocation among Thais and foreigners. Botanica Luxury Villas also disclosed its future plans to enter the markets of Phang Nga and Khao Yai, affirming its commitment to crafting luxury villa projects with exquisite designs adhering to global standards. This further solidifies its position as a leading developer of luxury villas capable of satisfying every aspect of upscale living across various regions of Thailand. By doing so, the brand contributes to propelling Thailand toward its aspiration of becoming a world-class vacation and residential destination that caters to the ultimate needs of a luxurious lifestyle in harmony with nature, all while adhering to sustainable practices.
Boasting over two decades of unparalleled experience in continuous project development, Botanica Luxury Villas has a rich history of crafting exceptional properties in Phuket, completing more than 27 projects valued at over 52 billion baht. Strategically positioned in prime locations and characterized by superior, contemporary designs, each Botanica Luxury Villas project seamlessly integrates exquisite architecture with breathtaking landscapes, evoking a sense of exclusivity. Surrounded by a wealth of amenities tailored to meet the needs of discerning customers, Botanica Luxury Villas has been honored with numerous prestigious awards. Recently, Botanica Luxury Villas celebrated record-breaking luxury villa sales in Phuket, surpassing 1.2 billion baht in January 2024 alone, with the goal of reaching 10 billion baht in sales by year-end. Following this continued success, the brand is now poised to expand, bringing its wealth of knowledge and expertise to revolutionize the luxury villa market in other major cities. This expansion begins with investments exceeding 500 million baht in Krabi and over 800 million baht in Hua Hin, totaling more than 1.3 billion baht. Construction for the Krabi project already commenced in the fourth quarter of 2023, followed by the Hua Hin project, which is set to start in the second quarter of 2024. Furthermore, the brand plans to continue its expansion into the Phang Nga and Khao Yai markets in the future.
Mr. Attasit Intarachooti, Chief Executive Officer, Botanica Luxury Phuket Co. Ltd., reveals “With a continuous growth trajectory spanning two decades in Phuket, Botanica Luxury Villas has earned the trust of both Thai and international customers and investors. Today, we stand prepared to leverage our insights into evolving demands and emerging lifestyle trends, coupled with our expertise in developing luxury villa projects, to expand our presence into high-potential tourist cities across Thailand, including Krabi, Hua Hin, Phang Nga, and Khao Yai. Each of these destinations possesses its own unique charm, yet they all share the common attribute of being vibrant tourist hubs teeming with breathtaking nature and comprehensive lifestyle amenities, perfectly catering to the needs of our HNWI customers. The decision to expand into these areas is further bolstered by the continuous rise in land prices across all four provinces. Moreover, upcoming infrastructure projects such as the Andaman International Airport in Phang Nga Province and the Bangkok-Korat high-speed rail are set to enhance the accessibility of these markets. Our expansion strategy begins with projects in Krabi and Hua Hin, with plans to extend into Phang Nga and Khao Yai in the foreseeable future.
“The villa projects we are introducing in Krabi and Hua Hin will feature the highly sought-after Modern Loft style, renowned for its simple yet elegant design and open floor plans. We anticipate a positive response to these projects, driven by heightened demand from Thai residents, international clientele, and investors seeking exquisitely designed luxury villas in exclusive locations within each area. We are confident that our gradual expansion into these four new markets will further solidify the brand’s reputation as a premier developer of top-tier luxury villas in Thailand.,” adds Mr. Attasit Intarachooti.
