Jim Thompson and FitFlop announce their 2024 FitFlop x Jim Thompson – ‘House on the Klong’ Collection, a collaboration that marries traditional Thai patterns with biomechanically engineered footwear. A leap into the future of wearable art, this exclusive collection aims at delivering both style and comfort, offering consumers a product that reflects the aesthetic of Jim Thompson’s heritage, an iconic global lifestyle brand from Asia, coupled with the smart, ergonomic design that has made FitFlop one of the world’s most cherished all-day energy comfort brands.
Nunnapat Verojanavat, Marketing Director at Jim Thompson, says of the collaboration, “Bringing the Jim Thompson design philosophy to life in this collaboration with FitFlop is a celebration of our heritage and craftsmanship. Jim Thompson goes ‘Beyond Silk’; it’s a testament to our commitment to offer something more to our customers. We’re proud to infuse our unique blend of traditional Thai aesthetics and modern sensibilities into everyday fashion. This partnership showcases our ability to transcend the boundaries of silk and enter the world of footwear, while staying true to the essence of Jim Thompson’s rich and storied legacy.”
Phil Borthwick, Chief Marketing Officer at FitFlop, comments, “We are thrilled to announce our partnership with Jim Thompson. A fusion of FitFlop’s smart engineering with the craftsmanship and creativity that has seen them become a dominant force in their native Thailand and beyond, has delivered a beautiful, energizing range of footwear that we’re excited to share with the world.”
The Collection: A Tribute to Art and Innovation
The ‘House on the Klong’ collection is more than just footwear; it is a statement of artistic and technological synergy. Each piece is biomechanically engineered to promote optimal body alignment and natural movement. The collection showcases FitFlop’s exceptional technologyth Jim Thompson’s timeless elegance, featuring Jim Thompson’s signature ‘House on the Klong’ print in two color ways (blue and brown). The prints are inspired by the lush vibrancy of florals and botanicals found in the Silk King’s historic home – the Jim Thompson House. The collection includes slides, flip–flops, and trainers.
The iQUSHION X JIM THOMPSON SLIDES merge sleek design with advanced comfort technology. These open-toe slides are crafted from high rebound EVA with impact pillows for superior heel and forefoot support, ensuring every step is cushioned. Lightweight and durable, the anatomically shaped footbed shapes to your foot and provides natural support and stability. With a slip-resistant build and innovative toe-grip reduction, these slides provide a secure fit that boosts energy, blending elegance with ergonomic innovation.
The iQUSHION X JIM THOMPSON LEATHER FLIP–FLOPS blend style with ergonomic design. Crafted with high-rebound EVA and impact absorbing pillows, they offer unparalleled support and slip resistance. The lightweight yet durable construction is complemented by a contoured sole that diffuses underfoot pressure for a comfortable stride. These flip-flops stand out with their reduced toe-grip design, enhanced by the iQushion™ foot-molding fit that reduces muscle activity and increases energy over time, making every step effortlessly comfortable.
The LULU X JIM THOMPSON LEATHER SLIDES are the epitome of sophisticated design engineered for comfort. These open-toe slides feature a triple density Microwobbleboard™ midsole, to cater to each phase of your footstep: firm at the heel to reduce impact, soft in the middle to maximize comfort, and medium at the toes to help you ‘push off’. This design not only encourages a natural forward motion but also maximizes foot contact to minimize pressure. Stability isn’t sacrificed, thanks to a slip-resistant rubber outsole, and the slides promote reduced muscle activity, allowing for extended wear with less fatigue. Plus, the increased oxygen in the blood from all-day wear translates to sustained energy, making these slides a smart choice for those who value both style and function.
The LULU X JIM THOMPSON LEATHER TOE–POST SANDALS combine sleek design with biomechanical precision. At their core lies the Microwobbleboard™ midsole with triple-density technology that adapts to the needs of your foot: firm support at the heel, a soft center for comfort, and a medium density at the toes for propulsion. The slip-resistant rubber outsole ensures stability and support, ideal for extended walks. These sandals are designed to increase foot contact, reduce pressure, and encourage a natural walking motion. The benefits extend beyond comfort, with reduced muscle activity allowing for longer wear and improved circulation, which can increase energy levels after a full day on your feet.
The RALLY X JIM THOMPSON LEATHER TRAINERS bring together the art of comfort and the precision of movement. These closed-toe trainers on FitFlop’s ultra-light, perfectly cushioned Anatomicush™ midsoles, feature flex lines that cut across the bottom to let your feet move naturally. The design ensures even distribution of pressure across the forefoot and provides lightweight cushioning underfoot, ensuring all-day comfort. Finished with slip-resistant rubber pods, these trainers are crafted for both safety and longevity, perfect for those who demand both functionality and style in their active wear.
Founded in 2007, FitFlop is renowned for its innovation and technology in footwear. With wellness at its heart, FitFlop creates footwear that empowers you to move better and feel great. The collaboration with Jim Thompson is an extension of the brand’s ongoing innovation in the field.
The FitFlop x Jim Thompson Collection will be released in March 2024 and available online and in select Jim Thompson and FitFlop stores globally. The partnership reflects both brands’ focus on design integrity and quality footwear and stands as a testament to a shared commitment to quality and thoughtful design.
