Central Department Store and ITA Launch “CENTRAL DOLCE ITALIA 2026,” Celebrating Italian Lifestyle
Featuring Lina and Dunk, Italian Fashion, Food, Music, Workshops and Exclusive Shopping Privileges Through 24 November 2026
Central Department Store, under Central Retail, in collaboration with the Embassy of Italy in Thailand and the Italian Trade Agency (ITA/ICE), has launched “CENTRAL DOLCE ITALIA 2026” for the fourth consecutive year. Held under the theme “Architecture in Style,” the campaign celebrates the best of Italian fashion, art, culture, craftsmanship and design, transforming the shopping experience into an immersive journey through Italian lifestyle.
The grand opening at Central at CentralWorld featured popular stars Lina Lalina Schuett and Dunk Natachai Boonprasert, who showcased distinctive Italian-inspired looks. Highlights included an Italian Beauty & Fashion Trunk Show featuring leading Italian brands, live DJ performances by STRAVIA N. and FIVERA, Italian cuisine by Acqua Restaurant Bangkok, an Italian feast experience, creative workshops and interactive activities.
The campaign transforms Central Chidlom into a living gallery inspired by Italian architecture and design, showcasing products across fashion, eyewear, beauty, homeware and small appliances. Five featured brands—OKKIA, GASSA D’AMANTE, INZU, LORISTELLA and MARNI KIDS—bring fresh offerings spanning contemporary eyewear, sustainable swimwear, sculptural handbags and creative children’s fashion.
Throughout the campaign, shoppers can discover Italian lifestyle experiences across four key categories: food and beverages, beauty, craftsmanship, and culture and music. Activities include wine tastings, coffee experiences, beauty sessions, Italian embroidery, leather workshops, creative workshops and live music performances.
Exclusive shopping rewards are also available. Customers spending THB 7,000 on participating brands receive an Italian Beach Towel valued at THB 990, while those spending THB 10,000 receive an Italian Scarf valued at THB 1,490. Both gifts feature designs created in collaboration with NABA (Nuova Accademia di Belle Arti) specifically for the campaign. Terms and conditions apply.
CENTRAL DOLCE ITALIA 2026 runs from 29 September to 24 November 2026 at Central Chidlom, with roadshows at Central Festival Chiang Mai from 10–16 October and Central Phuket from 22–28 October 2026.
Customers can shop in-store or through the Central App, central.co.th, LINE Official @centralofficial, Central Personal Shopper at 1425, the Central Department Store Facebook inbox and CENNI, the AI-powered shopping assistant.
The campaign invites shoppers to experience the spirit of Italy through fashion, food, beauty, music and craftsmanship while discovering exclusive products and special privileges across participating Central Department Store locations.
