Sansiri Unveils the Standard Residences, Hua Hin, a THB 4.5 Billion Beachfront Project

Setting a New Benchmark for Luxury Beachfront Branded Residences and Positioning Hua Hin as a Global Resort Destination

Sansiri, one of Thailand’s leading luxury property developers, is building on nearly four decades of experience in Hua Hin with a significant milestone for the country’s luxury residential market. The company has unveiled The Standard Residences, Hua Hin, the world’s first beachfront residences under The Standard brand. Valued at THB 4.5 billion, the luxury beachfront condominium brings the distinctive character and experience of The Standard into a residential setting, creating “a place to live where you never have to check out.”

Located on a rare freehold beachfront site, the development combines Sansiri’s expertise in luxury residential development with The Standard’s signature approach to design, culture, community and lifestyle. Under the concept of “Not Your Standard Lifestyle Experience,” the project offers a new perspective on contemporary coastal living, catering to a new generation of residents seeking meaningful, individualised experiences. It also marks another step towards positioning Hua Hin as a globally recognised resort destination.

Elevating Hua Hin into a Global Resort Destination

Uthai Uthaisangsuk, President of Sansiri Public Company Limited, said: “Sansiri has grown alongside Hua Hin, which remains one of our key strategic locations. Today, luxury living is no longer confined to the centres of the world’s major cities. It can also be found in destinations that reflect individual lifestyles and offer distinctive lifestyle assets.

“Our ambition is to move beyond our role as a market leader and contribute to elevating Thailand’s resort destinations to compete on the global stage.

“The Standard Residences, Hua Hin has already achieved more than 40% in sales, attracting Thai and international buyers who value distinctive lifestyles and seek experiences beyond the ordinary. We envision the project as a new destination for relaxation and living in Thailand, helping strengthen Hua Hin’s ability to compete internationally and become a place where people aspire to spend more time and make a home.

“Its strengths lie in its rare freehold beachfront location, globally recognised brand and one-of-a-kind lifestyle experience, offering far more than a conventional condominium. From extensive communal facilities to lifestyle programming and special privileges, the project is designed to enrich everyday living.

“Hua Hin’s proximity to Bangkok, rich cultural heritage, diverse culinary scene, wellness offerings, renowned Thai hospitality and the seamless blend of leisure and everyday living make it an ideal destination for this vision.”

Tina Necrason, Global Head of Branded Residential at Hyatt, said: “The success of The Standard Residences in cities around the world demonstrates the power of creating distinctive experiences that are genuinely connected to the character of each destination. Sansiri brings extensive expertise in luxury real estate development and a deep understanding of Hua Hin, aligning naturally with The Standard’s philosophy of design, culture, community and lifestyle.

“We are confident that The Standard Residences, Hua Hin will seamlessly combine our global brand experience with the unique charm of Hua Hin, establishing a new benchmark for beachfront branded residences in the region.”

The Standard Residences, Hua Hin: A New Global Luxury Residential Destination

“The Place to Be Is Now the Place to Live”

The Standard Residences, Hua Hin brings the distinctive identity of The Standard into a residential environment designed for everyday living. Guided by the concept “The Place to Be Is Now the Place to Live,” the development combines Sansiri’s expertise in luxury residential development with professional after-sales services provided by PLUS Property. This integrated approach is designed to maintain residential quality and support the project’s long-term value, creating a branded residence where value is enhanced by a genuinely differentiated living experience.

A Rare Freehold Beachfront Address with Lasting Value

 

Set on approximately nine rai of land along a peaceful and private stretch of beach, The Standard Residences, Hua Hin offers extensive communal facilities designed around the brand’s distinctive lifestyle. With a total project value of THB 4.5 billion, the development comprises 251 residences ranging from one to three bedrooms.

At the pinnacle of the offering are just two ultra-rare beachfront pool villas, each priced at more than THB 100 million. Both villas have already been sold, underscoring the appeal of these exclusive residences.

The project distinguishes itself through an exceptional collection of lifestyle amenities, including pickleball courts and a bowling alley, making it the first condominium development to feature both facilities. It also introduces The Mud Lounge, a signature feature associated with The Standard’s global portfolio, alongside a salt sauna and experiential showers designed to elevate the wellness experience.

Embracing a pet-friendly philosophy, the development welcomes pets as part of everyday beachfront living. Residents can also enjoy year-round lifestyle programming and special privileges from The Standard, subject to the brand’s terms and conditions.

Together, these features create a residential experience that extends beyond traditional condominium living, bringing together leisure, wellness, social connection and the distinctive character of The Standard in one beachfront destination.

“The Standard Residences, Hua Hin is more than the launch of a new residential development. It represents a new milestone for Thailand’s luxury beachfront residential market and a step towards establishing Hua Hin as a global destination capable of attracting both Thai and international buyers, including those seeking long-stay living in a well-connected resort town.

“It also reflects our vision of creating developments that bring together the potential of exceptional locations, globally recognised brands and distinctive living experiences. Our ambition is for Hua Hin to become a destination where people from around the world aspire to live, not simply visit,” Uthai concluded.