Popular property-for-investment trend to drive group sales
Record Bt1.9bn sales recorded in H1 2018
Habitat Group will launch three new projects with a total value of Bt3 billion in the second half of this year.
Recognising the growing trend of buying properties for investment, the company has revealed that this sector is growing 10-20% per year and internationals looking to invest in property assets are making up a increasing part of that growth. The group has had a record H1 2018 with sales of Bt1.9bnt, a 63% increase on 2017, and is well on target for 12-month sales of Bt3bn in 2018.
Chanin Vanijwongse, chief executive officer of Habitat Group, which claims to be the country’s leading property-for-investment developer, said:
“These residential and for-investment condominium developments will be located in the heart of Bangkok and Pattaya.”
Two of these new condominium developments will be launched in Q3 2018 under the group’s Walden brand. They will be luxury low-rise condominiums for residence and investment. Located on 0-3-22 rai on Sukhumvit 39 will be the Bt950m eight-storey 116-unit ‘Walden Sukhumvit 39’ with prices starting from Bt5.6m per unit. A separate Bt800m project – Walden Sukhumvit 31 – will be a luxury eight-storey 104-unit condominium on 0-2-65.25 rai on Sukhumvit 31, with the same starting price.
“Sukhumvit area is an important business hub and an area we believe it will continue to grow. In addition to residential offerings, Sukhumvit is considered a ‘complete location’ with offices, five-star hotels, shopping malls, tourism, hospitals, and educational institutions. For these reasons, it remains popular with buyers. Walden Sukhumvit 39 and Walden Sukhumvit 31 offer convenient commuting for residents who can use the mass transit system to get around Bangkok easily, as well as being conveniently located nearby to shopping malls such as EmQuartier and Emporium, as well as many well-known schools. In terms of rental return, Sukhumvit is considered an excellent location due to an ever-increasing demand. Habitat Group targets both Thai and international buyers who wish to reside near their workplace, especially the Japanese and Chinese communities, as well as savvy Thai property investors,” said Chanin.
The Walden Sukhumvit 39 and Walden Sukhumvit 31 developments have a different business model to the Group’s branded-resort developments in Pattaya, as they will be available both for residence and investment. Habitat Group’s hospitality arm, Habitat Hospitality, will be managing the properties and facilitating rent for owners. The company will work to support rental ROI for investors and also ensure that developments see a capital appreciation of 3-5% annually.
The third development to be launched will be in North Pattaya with a project value of Bt1.25bn and is planned for a Q4 launch. The project will use an investment model with guaranteed returns, and it will be managed by a well-known US hotel chain.
Habitat Group’s sales in H1 2018 totaled Bt1.9bn, up 63% year-on-year and already surpassing total sales in 2017, which were Bt1.298bnt. The group forecasts total sales for 2018 will reach Bt3bn, a 131% year-on-year increase. This record performance is on the back of successful sales at X2 Pattaya Oceanphere, which is 70% sold; the resort-style condominium on Na Jomtien Beach, Best Western Premier Bayphere Pattaya, which is sold out; BluPhere Pattaya managed by BW Premier Collection, which is also sold out; Wyndham Atlas Wongamat Pattaya which is 90% sold; the ultra luxury residence LEROY Ruamrudee, which is 100% sold; and Walden Asoke which was only launched in March 2018 and is already 80% sold.
Chanin noted: “The property-for-investment market has continued to grow over the past three years with many Thais and Internationals investing. We have seen a high number of Internationals investing in the condominium sector during this period and in our own developments our international sales have gone up very quickly. I’m confident that the property-for-investment market will keep growing for many years to come.
“The Thai economy offers a positive trend for property investment. With interest rates lower than 1%, and since stock investment comes with risk and a chance for loss, investors want to diversify their portfolios with less risky assets that offer steady returns, and the property market is an attractive option. Statistics have shown an annual growth of 10-20% in number of real estate investors, while long-term investors in this market continue to invest,” he added.
Thai investors remain Habitat Group’s largest market at 60%. The remainder come primarily from Singapore, Hong Kong and China, with the latter being the largest nationality of international investors reaching almost 40% of the total. Other international markets on the up include Europe, the Middle East and Myanmar which, together, are showing an annual growth rate of 20-30% for Habitat Group. This growth in international investment interest is due to the price of property investment in many large cities around the world, where in some cases investors will need to spend Bt20-30mt for a single condominium which will return a yield of only 2-3% annually.
In the case of Habitat Group, guaranteed rental yields of 6% for five years are offered. All Habitat Group developments are in prime locations with award-winning architecture and design, as well as quality built-ins and electric appliances, ensuring yields are high and with land prices continuing to trend upwards investors will profit from this with 3-5% capital gain yearly.
“Incoming foreign investors are one of the main disruptors to the real estate market. However, Thai investors remain a big part of the market. Interest in Bangkok’s Central Business District will continue to grow due to limited supply, therefore I see the trend for buying a second residence in the heart of the city or owning an asset for rent will continue to attract expats working in Bangkok, such as European and Japanese residents, as well as Thai people. Habitat Group’s development projects for investment purpose thus answers this need very well. We will help investors take care of all management aspects including yields and returns, rental contracts, and maintenance. As for our projects in Pattaya, investors can use their room for up to 14 nights per year and booking will be managed by the respective five-star world-class hotel chains we work with to ensure the best return for our investors,” concluded Chanin.
For more information please visit http://www.habitatgroup.co.th or call 02 168 8266 or 081 451 0002.